[Podcast] Marketing Land Live #33: Alex Hertel of Xperiel on marketing in the ‘Real World Web’

In this week's podcast, we meet a company that's aiming to put an end to thinking about 'online' and 'offline' as different user experiences, and what that would mean for marketers.

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Are we moving from the “World Wide Web” to the “Real World Web”? Alex Hertel, the CEO and co-founder of a company called Xperiel, thinks so. His company is working with clients like Pepsi, the Los Angeles Dodgers and the Sacramento Kings to connect the online and offline worlds and make for one seamless customer experience.

In this week’s episode of our weekly podcast, Marketing Land Live, Marketing Land’s Barry Levine talks with Hertel about how his company is trying to make the physical world more digitally interactive and what that will mean for marketers.

The episode runs about 27 minutes and you can listen below. Be sure to scroll down for this week’s Show Notes, with links for more information.

We invite you to subscribe via iTunes or Google Play Podcasts.

Show Notes

Xperiel announces cloud-based platform so marketers can build apps for the Internet of Things

Thanks for listening!


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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