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MarTech » Performance Marketing » [PODCAST] Marketing Land Live #28: Shopping campaign success on Google & Bing

[PODCAST] Marketing Land Live #28: Shopping campaign success on Google & Bing

It's a special show this week as we invite three paid search specialists to spill the goods on what makes a successful holiday shopping campaign on Bing and Google.

Matt McGee on September 19, 2016 at 11:02 am

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With the holidays fast approaching, shopping season has already begun for some and others are sure to start very soon. Online retailers can bring in new customers with a well-planned shopping campaign on both Google and Bing.

In this week’s episode of Marketing Land Live, we’ve invited three shopping campaign specialists to talk about campaign structure, optimization and their best last-minute tips for holiday success. Marketing Land’s Ginny Marvin leads a conversation with

  • Purna Virji, Senior Manager, PPC Training at Microsoft
  • Susan Wenograd, Partner, Five Mill
  • Kirk Williams, Owner, Zato Marketing

This week’s episode runs about 50 minutes. You can listen below, and be sure to scroll down for this week’s Show Notes, with links to the stories we talked about.

We invite you to subscribe via iTunes or Google Play Podcasts.

Show Notes

Survey: Amazon beats Google as starting point for product search

Purna Virji on Twitter

Susan Wenograd on Twitter

Kirk Williams on Twitter


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Matt McGee
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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