Pinwheel Has A New Name: Findery

With a U.S. court telling Pinwheel that it couldn’t use that name anymore, the location-based startup has chosen a new name: Findery.

It also has a new lantern icon (shown at right) on its renamed Twitter feed and its new Facebook page, and a new blog where founder Caterina Fake’s first post explains that nothing but the name has changed.

A New York court recently agreed with Pinweel, a mobile photo-sharing site, that Pinwheel (with the “h”) was infringing on its trademark. Yesterday, Pinwheel temporarily redirected its site to 2bkco.com, the name of its parent company.

Today, Findery has even been joking about the situation on Twitter — sarcastically listing some names that didn’t make the cut:

Some of the names that didn’t make it: “Noterina Omega 5000”, “Beacon & Eggs”, “Over Yonder!”, “Thunder Egg”, “Land Ho” and “Caterinaught”.

— FinderyHQ (@FinderyHQ) July 27, 2012

In her blog post, Fake also says that “fall looks most likely” for Findery’s public launch. The site is still in private beta, invite-only mode. Findery allows users to leave public or private notes (with or without photos) about locations around the world.

The site began its private beta (as Pinwheel) in February of this year.