Celebrity influencers are a turnoff for some consumers
While influencer marketing is booming, new research suggests it might be a turnoff, especially for older, more valuable customers.
While influencer marketing is booming, new research suggests it might be a turnoff, especially for older, more valuable customers.
Digital asset management (DAM)
A DAM is a continuously evolving system. It requires regular audits and trainings. Here are the five things you must know to do those right.
Here are 10 marketing podcasts that will give you practical tips and the inside scoop on everything from AI to social to content and beyond.
Learn how to engage consumers, influence decisions and create brand loyalty.
Learn about a strategic approach to using AI and ML in your marketing analytics.
Leading U.S. marketing company Cox Media Group has reportedly been pitching the "futuristic" service to brands on platforms like LinkedIn.
Start the new year off with a good read about our favorite aspect of business: Marketing. These books each offer a unique insight into how it works.
Here's how to craft compelling B2B case studies that resonate with decision-makers, blending narrative and data for maximum impact.
Streamlining the management of campaigns saves time and increases agility, but you're unlikely to find one solution that fits all of your needs.
Here's what email marketers should and shouldn't do to manage inactive subscribers and rebuild engagement.
Marketing artificial intelligence (AI)
Operationalizing AI doesn't require an entirely new tech stack. Learn how to leverage your MOps foundations and simply expand them to enable AI productivity.
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Getting help with customer experience transformation.
Breaking news: the $20 billion acquisition is terminated because of regulatory roadblocks.
Customer relationship management (CRM)
Here’s how AI innovations in major CRM platforms are transforming functions like sentiment analysis, campaign creation and more.
Getting rid of data silos is not easy, but it must be done for marketing to succeed. Here are ways to overcome common obstacles.
Crawl, Walk, Run: The Iterative Approach for A CDP Use Case
Marketing automation software can help small businesses streamline marketing, enhance customer engagement and drive growth.
Learn about HubSpot releases for deal pipeline rules, adding guests to meetings, funnel reporting and more.
Get insights into integrating isolated data across various teams to fuel data-driven decision making and maximize marketing performance.
Google is rolling out a new feature in January that will impact 1% of randomly selected Chrome users globally.
Marketing artificial intelligence (AI)
Data Cloud Vector Database will bring together all business data, including unstructured data from emails and PDFs, to improve AI experience.
Digital asset management (DAM)
A look at best practices for DAM governance, which call for three main tiers of stakeholders to manage and mitigate risk during implementation.
Learn how syncing your martech stack with overall business vision and goals can improve efficiency, customer satisfaction and growth.
Marketing artificial intelligence (AI)
Along with this week's releases, upgrades and features is an opportunity to use gen AI to "knit" a sweater and help feed people.
Struggling with a long sales cycle? Learn how to close deals faster with these strategies.
Greg Krehbiel's path to becoming a CDP savant began with a degree in geology that turned into a career in publishing.
Marketing automation allows you to maximize the efficiency and results of your lead generation programs.
When outsourcing content creation, success depends on the strength of your partnerships. Here's how to make them work.
Harness AI, scale data innovation and select the right marketing platforms to drive marketing growth in 2024.
This new year will be the most exciting and dynamic time to be in SEO.
Digital asset management (DAM)
After asking these questions, communicate the new process to your team using process workshops and visualizations.
Learn how a strategic blend of consumer data and content marketing can boost brand visibility and build authentic audience connections.
A North American brand and celebrity SMS platform partners with a European omnichannel messaging service to grow both their audiences.
Are you constantly upgrading to the tools to add functionality? You may not need to. Here's how to avoid the pitfalls of under-implementation.
Sales and marketing have entered a vicious cycle of "more is better" without considering performance. Here’s how to break it.
In this second part of a two-part feature, learn more about the relationship between brand and behaviors, emotions and feelings.
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Integrating marketing with technology efforts.
Marketing artificial intelligence (AI)
A guide to MarTech's generative AI policy and the acceptable and unacceptable uses of AI.
Topic tags are similar to Instagram hashtags, but there are some differences.
Mapping your brand goal to behaviors and emotions is key to building a successful strategy.