Salesforce experts share tips for ensuring a smooth implementation
Salesforce Marketing Cloud experts give suggestions on what you need to do to have an easy and successful implementation.
Salesforce Marketing Cloud experts give suggestions on what you need to do to have an easy and successful implementation.
The goal of the deal appears to be a single entity that can provide first-party data at scale.
While CDPs have long had AI "behind the scenes," the integration of genAI is spurring vendors to add many new features and abilities.
Boost marketing collaboration and efficiency with streamlined communication, smart governance, work automation and more.
As Google takes the first steps to remove third-party cookies from Chrome, what is the true state of play of the possible alternatives?
Marketing artificial intelligence (AI)
Learn cutting-edge strategies to help you level up your marketing game this year.
Marketers say Google ad reps don't seem to know much about services, can't get routine problems corrected and use scare tactics to sell.
Marketing artificial intelligence (AI)
The widespread availability of AI-powered tools that can mass-produce disinformation poses a serious threat to democracy around the world.
A new IAB report outlines opportunities that add to the in-store shopping experience and augment omnichannel RMN campaigns.
The partnership aims to provide customers with more reliable programmatic solutions and enhance ad transparency.
Learn how to craft narratives that engage, resonate and drive action, turning complex B2B concepts into relatable stories.
Generative AI is at the heart of new solutions for retail marketers, merchandisers and shoppers.
Marketing artificial intelligence (AI)
Could distributed, open source AI tools be competitive with the likes of ChatGPT? Marcus Graichen thinks so.
Marketing artificial intelligence (AI)
The solutions aim to make it easier to train and deploy chatbots, improve product image generation and provide consumers with better search.
2024 calls for a deeper analysis of marketing initiatives, focusing on outcomes and finding the 200% better idea.
Project and workflow management
The company is evolving the product into a full-service marketing backbone, similar to offerings from Salesforce and HubSpot.
Here’s how marketers will improve email strategies this year to deliver value and help manage the changing privacy landscape.
Incorporate a data strategy that will give you a complete view of your customers.
Marketing artificial intelligence (AI)
In addition to martech releases, here are some of the weirdest AI-powered products from this week's Consumer Electronics Show.
Customer journey orchestration
Leverage data in the purchase stage to increase conversion rates, average order value and lifetime customer value.
Businesses wanting to maintain their online presence will need to rebuild their sites using an alternative platform.
Milton Hwang discusses going from engineering to marketing, breaking ground with ecommerce at GE and his experience writing for MarTech.
Pipeline360 will offer content syndication and digital advertising capabilities for B2B marketers.
Before you head out to speak at events in 2024, consider these tips for making your presentation the best it can be.
New artificial intelligence functions for MAPs can do everything from generating personalized content to optimizing campaigns.
Real-time customer data platforms (CDPs) promise to transform the way businesses collect, analyze, and utilize customer data to drive personalized marketing strategies and enhance customer experiences.
Research, engagement metrics and post-event feedback are all crucial to build the ideal digital event for your audience.
Customized experience can lead to heightened satisfaction and loyalty.
Tap into the $100 billion creator economy through strategic influencer partnerships.
Google is phasing out third-party cookies this fall, but some sites will be able to temporarily re-enable them until the year end.
Marketing artificial intelligence (AI)
The co-founder of TrustInsights says improved multimodal generation and new architectures that will deliver better output are coming soon.
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDP use case for targeting lapsed customers.
In the face of privacy regulators, unilateral moves from Big Tech, and a shift away from third-party cookies, the future of web analytics is far from certain.
Communication needs to be built on how the customer sees it, not whether it's coming from sales or marketing.
Advertisers will continue to pursue RMN opportunities as the value of first-party shopper data increases with the phasing out of cookies.
Digital asset management (DAM)
Prepare your DAM for automated tagging, enhanced search and other AI capabilities with solid data and governance foundations.
Ecommerce is essential and constantly evolving. Here's our list of the must-follow experts who will keep you on top of the latest and best.
The holiday season just past shattered all records for ecommerce with online sales growing almost 5% over 2022.
TransUnion's new and improved identity graph uses AI to cluster identifiers and create individual and household profiles at scale.
A fast website isn't the only thing that matters to customers. Learn a more holistic approach to improving digital experiences.