Marketing artificial intelligence (AI)
AI-powered martech releases and news: Jan. 11
In addition to martech releases, here are some of the weirdest AI-powered products from this week's Consumer Electronics Show.
More from MarTech: Page 9
Customer journey orchestration
Driving growth through data: Optimizing the purchase stage
Leverage data in the purchase stage to increase conversion rates, average order value and lifetime customer value.
Google to shut down Business Profiles websites
Businesses wanting to maintain their online presence will need to rebuild their sites using an alternative platform.
Milton Hwang: Spotlight on the expert
Milton Hwang discusses going from engineering to marketing, breaking ground with ecommerce at GE and his experience writing for MarTech.
Integrate launches new media solution
Pipeline360 will offer content syndication and digital advertising capabilities for B2B marketers.
3 tips to improve your conference presentations
Before you head out to speak at events in 2024, consider these tips for making your presentation the best it can be.
How AI-powered features are revolutionizing marketing automation platforms
New artificial intelligence functions for MAPs can do everything from generating personalized content to optimizing campaigns.
Real-time customer data platforms: The promise and the reality
Real-time customer data platforms (CDPs) promise to transform the way businesses collect, analyze, and utilize customer data to drive personalized marketing strategies and enhance customer experiences.
3 kinds of data to optimize digital events
Research, engagement metrics and post-event feedback are all crucial to build the ideal digital event for your audience.
Elevate customer loyalty through tailored experience
Customized experience can lead to heightened satisfaction and loyalty.
Navigating the creator economy: Strategies for brands and marketing teams
Tap into the $100 billion creator economy through strategic influencer partnerships.
Google is allowing select sites to delay phase out of third-party cookies
Google is phasing out third-party cookies this fall, but some sites will be able to temporarily re-enable them until the year end.
Marketing artificial intelligence (AI)
Chris Penn: Looking forward with AI
The co-founder of TrustInsights says improved multimodal generation and new architectures that will deliver better output are coming soon.
CDP use case for targeting lapsed customers: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDP use case for targeting lapsed customers.
Web analytics is badly broken
In the face of privacy regulators, unilateral moves from Big Tech, and a shift away from third-party cookies, the future of web analytics is far from certain.
4 steps to turn a prospect into a loyal customer
Communication needs to be built on how the customer sees it, not whether it's coming from sales or marketing.
2024 Predictions: Retail media networks
Advertisers will continue to pursue RMN opportunities as the value of first-party shopper data increases with the phasing out of cookies.
Digital asset management (DAM)
The opportunities for AI in digital asset management
Prepare your DAM for automated tagging, enhanced search and other AI capabilities with solid data and governance foundations.
MarTech’s ecommerce experts to follow
Ecommerce is essential and constantly evolving. Here's our list of the must-follow experts who will keep you on top of the latest and best.
$221 billion adds up to a record online holiday season
The holiday season just past shattered all records for ecommerce with online sales growing almost 5% over 2022.
TransUnion unveils enhanced identity graph for marketers
TransUnion's new and improved identity graph uses AI to cluster identifiers and create individual and household profiles at scale.
Optimizing digital experiences: Don’t focus on just one metric
A fast website isn't the only thing that matters to customers. Learn a more holistic approach to improving digital experiences.
Google has started phasing out third-party cookies
A new tool that defaults to restricting third-party cookies is now being rolled out to 1% of Chrome users globally.
Could happy advertisers be the key to connected TV success?
As streaming networks and other CTV platforms enhance their advertising technologies, they could kill two user experience problems with one stone.
2024 Predictions: Social media’s evolution
Are consumers cooling to social media or are they willing to engage? Here’s where marketers will commit their efforts in the year ahead.
4 common pitfalls in failed agile marketing transformations (and how to avoid them)
To truly transform a marketing department to agile, you’ll want to watch out for the common failure points that have hindered other companies.
Online advertising: The funny, fuzzy math
Uncover common issues when measuring digital ad performance using views, clicks, attribution and other metrics.
Marketing artificial intelligence (AI)
Decoding generative AI: How to build a basic genAI strategy for your marketing organization
Get started on building a basic AI strategy by identifying opportunities and objectives, your internal user base and KPIs.
How can marketers help make customer data available automatically and fast?
Here's actionable advice on automatically and quickly converting data from a range of channels into data you can use.
New York Times sues OpenAI and Microsoft for copyright infringement
This is the latest in a number of lawsuits that have accused OpenAI of taking content without permission to train ChatGPT.
Open-source customer data platforms: Can you unleash your data for less?
Is an open-source CDP right for your organization? That depends.
Cyber Week’s sales success depends on a year-round consumer connection
Cyber Week's big sales numbers can blind brands to the need for a marketing strategy that connects with consumers year-round.
2024 Predictions: Ecommerce and retail
Where do customers want to shop in 2024? Everywhere. Here’s how digital marketers will impress them and get them to purchase.
5 ‘must-dos’ when reviewing your martech stack
In a time of tighter budgets and 'doing more with less,' a marketing technology review is an essential step for maximizing efficiency and spending.
2023 in review: Our top 10 articles on marketing automation
We're looking back on what we learned this year. Here are the top 10 posts about marketing automation by our experts.
Marketing artificial intelligence (AI)
How AI’s ‘describe and done’ can revolutionize your work
See how marketing technology integrations are evolving from no-code to prompt-driven AI experiences.
2024 Predictions: Advertising and digital media
How marketers will adapt with new metrics and harness AI to manage efficient ad budgets. Oh, and there’s an election this year.
Marketing artificial intelligence (AI)
3 steps to determine if AI is the answer to your problem
Despite what you may have heard, artificial intelligence can't fix everything. Here's how to tell if it is or isn't what you need.
Customer relationship management (CRM)
2023 in review: Our top 10 articles on CRM
As the year comes to a close we're looking back on what's been learned. Here are 10 of the most popular posts about CRM by our experts.
2024 Predictions: Data and AI on marketers’ minds
B2C and B2B marketers will look to better data governance and first-party strategies during an almost certain third-party cookie phaseout.