Prioritize compliance for marketing success
In this webinar, learn how to set the stage for your new era in campaign excellence.
In this webinar, learn how to set the stage for your new era in campaign excellence.
Why you shouldn't tell jokes and what you need to do to develop a stage presence that will win over an audience.
Remote work presented challenges for direct mail. Can AI make a difference?
The IAB Diligence Platform allows digital advertisers and publishers to vet SSPs and DSPs for compliance in an increasingly regulated space.
From leveraging AI to dominating social commerce, learn the top five trends set to shape social media marketing success in 2024.
Marketing artificial intelligence (AI)
This week also has the three most important things marketers need to know about AI, according to MarTechBot.
This little-known feature lets you add interactive elements to emails. Learn how your brand can benefit in 2024.
Discover the secrets behind exceptional leadership skills and how you can apply them to your role in the marketing industry.
Marketing automation buyer’s guide
The benefits of using a MAP start with real-time, personalized, omnichannel experiences — but they don't end there.
Learn how predictive modeling can optimize your marketing campaigns through accurate audience segmentation, strategic ad placement and more.
Marketing artificial intelligence (AI)
Generative AI is just one part of a growing trend towards the automation of business processes.
Martech funding, product launches and M&A sink in 2023 per CabinetM's latest report.
Sentry.io shares its story of what went right and wrong getting rid of cookies and how they're now doing marketing.
Learn how AI is impacting the customer experience by enabling clear messaging, frictionless journeys and personalized interactions at scale.
Join Ryan Phelan and Kath Pay for an email marketing Master Class with learnings you can take back to the C-suite.
As B2B marketers face budget constraints, Integrate introduces some new AI-driven capabilities for demand and campaign management.
Data drives business, but breaches drive customers away. Learn how to balance data collection and security to build consumer trust.
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Using genAI to grow a startup.
Learn why behavioral momentum is essential for true lead qualification in B2B and the value of authentic engagement for data enrichment.
Employment and funding were up marginally and start-ups continue to enter the space.
Marketing artificial intelligence (AI)
As genAI becomes more advanced, we must balance consumer closeness and human understanding with the power of large language models.
Social listening and analytics inform the company’s growing social media team on how to engage customers and streamline customer care.
Marketing artificial intelligence (AI)
Here's what individual marketers need to be doing to increase their value in the age of AI. Also, a few things to keep us all up at night.
New year, new strategy — there’s no time like Q1 to evaluate an email program to see if it needs a reset.
Struggling to attract quality B2B leads? Learn to build an effective ICP, integrate it into your strategy and avoid common mistakes.
Marketing artificial intelligence (AI)
CoreAI will bring artificial intelligence to a wide range of the group's activities
Like many in B2B marketing, Ruth Stevens didn’t intend to make it her career, but she found it fascinating once she got there.
Marketing artificial intelligence (AI)
Even though AI is really bad facial recognition, it is still being used for this by many organizations, damaging the lives of people and company's brands.
Enterprise CDP ActionIQ has plans to layer AI-driven solutions across its platform.
Here’s how email marketers can embrace artificial intelligence, drive strategic changes and commit to continuous learning this year.
Learn how focusing on identity, intention, and implementation creates brands and careers fueled by purpose, not just promotions.
Meeting chats have big limitations, especially for big audiences. Imagine converting chat to a creative, visual experience.
Email marketing and the software that supports it are well-established, but that doesn't mean the space is standing still. Generative AI is having an impact.
Digital asset management (DAM)
Look into contractual API restrictions, training data bias and the manual effort needed to properly tag assets in your DAM system.
Marketing artificial intelligence (AI)
GenAI Knowledge Buddy aims to pull together content from siloes across the enterprise using ordinary language prompts.
The independent online bookseller used year-round ecommerce strategies to grow sales 20% over the holidays.
Tired of buried insights in complex reports? Turn overwhelming analytics data into clear insights with data visualization.
The global martech market will hit 13.3% annual growth in the coming years, up from 10.9% in 2023, according to a new Forrester forecast.
Marketing artificial intelligence (AI)
How do you correct your data when the problem is including demographics that have long been excluded from standard consumer opportunities?
We’ve upgraded MarTechBot to include 10+ custom personas, an image generator and enhanced prompts.