Email marketing is changing: Catch up with this Master Class
Join Ryan Phelan and Kath Pay for an email marketing Master Class with learnings you can take back to the C-suite.
Join Ryan Phelan and Kath Pay for an email marketing Master Class with learnings you can take back to the C-suite.
As B2B marketers face budget constraints, Integrate introduces some new AI-driven capabilities for demand and campaign management.
Data drives business, but breaches drive customers away. Learn how to balance data collection and security to build consumer trust.
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Using genAI to grow a startup.
Learn why behavioral momentum is essential for true lead qualification in B2B and the value of authentic engagement for data enrichment.
Employment and funding were up marginally and start-ups continue to enter the space.
Marketing artificial intelligence (AI)
As genAI becomes more advanced, we must balance consumer closeness and human understanding with the power of large language models.
Social listening and analytics inform the company’s growing social media team on how to engage customers and streamline customer care.
Marketing artificial intelligence (AI)
Here's what individual marketers need to be doing to increase their value in the age of AI. Also, a few things to keep us all up at night.
New year, new strategy — there’s no time like Q1 to evaluate an email program to see if it needs a reset.
Struggling to attract quality B2B leads? Learn to build an effective ICP, integrate it into your strategy and avoid common mistakes.
Marketing artificial intelligence (AI)
CoreAI will bring artificial intelligence to a wide range of the group's activities
Like many in B2B marketing, Ruth Stevens didn’t intend to make it her career, but she found it fascinating once she got there.
Marketing artificial intelligence (AI)
Even though AI is really bad facial recognition, it is still being used for this by many organizations, damaging the lives of people and company's brands.
Enterprise CDP ActionIQ has plans to layer AI-driven solutions across its platform.
Here’s how email marketers can embrace artificial intelligence, drive strategic changes and commit to continuous learning this year.
Learn how focusing on identity, intention, and implementation creates brands and careers fueled by purpose, not just promotions.
Meeting chats have big limitations, especially for big audiences. Imagine converting chat to a creative, visual experience.
Email marketing and the software that supports it are well-established, but that doesn't mean the space is standing still. Generative AI is having an impact.
Digital asset management (DAM)
Look into contractual API restrictions, training data bias and the manual effort needed to properly tag assets in your DAM system.
Marketing artificial intelligence (AI)
GenAI Knowledge Buddy aims to pull together content from siloes across the enterprise using ordinary language prompts.
The independent online bookseller used year-round ecommerce strategies to grow sales 20% over the holidays.
Tired of buried insights in complex reports? Turn overwhelming analytics data into clear insights with data visualization.
The global martech market will hit 13.3% annual growth in the coming years, up from 10.9% in 2023, according to a new Forrester forecast.
Marketing artificial intelligence (AI)
How do you correct your data when the problem is including demographics that have long been excluded from standard consumer opportunities?
We’ve upgraded MarTechBot to include 10+ custom personas, an image generator and enhanced prompts.
December HubSpot updates included more personalization, better reporting and more AI to make your life easier.
Integrate with RevOps to drive campaign success. Understand sales processes and align tracking to convert digital marketing into revenue.
Maybe one step in the right direction would be ensuring that AI content generators properly cite their sources.
Customer relationship management (CRM)
Make the most of your CRM data. Learn how real-time and batch-based processing works and ways to use each approach in your campaigns.
Prompt action is needed to preserve ads personalization and measurement within Google Ads, Google Marketing Platform and GA4.
Discover the email automation features you need and how AI will change them going forward.
Marketing artificial intelligence (AI)
It's not your imagination: 89% of engineers working on LLMs/genAI say their models have issues with hallucinations.
Explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth.
LiveRamp adds new data clean room capabilities with the acquisition of Habu.
Marketing artificial intelligence (AI)
By all means use AI in your marketing. Use it a lot. But don't let it take the wheel.
Salesforce Marketing Cloud experts give suggestions on what you need to do to have an easy and successful implementation.
The goal of the deal appears to be a single entity that can provide first-party data at scale.
While CDPs have long had AI "behind the scenes," the integration of genAI is spurring vendors to add many new features and abilities.
Boost marketing collaboration and efficiency with streamlined communication, smart governance, work automation and more.