Why agencies need to work closely with client RevOps teams
Integrate with RevOps to drive campaign success. Understand sales processes and align tracking to convert digital marketing into revenue.
Integrate with RevOps to drive campaign success. Understand sales processes and align tracking to convert digital marketing into revenue.
Maybe one step in the right direction would be ensuring that AI content generators properly cite their sources.
Customer relationship management (CRM)
Make the most of your CRM data. Learn how real-time and batch-based processing works and ways to use each approach in your campaigns.
Prompt action is needed to preserve ads personalization and measurement within Google Ads, Google Marketing Platform and GA4.
Discover the email automation features you need and how AI will change them going forward.
Marketing artificial intelligence (AI)
It's not your imagination: 89% of engineers working on LLMs/genAI say their models have issues with hallucinations.
Explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth.
LiveRamp adds new data clean room capabilities with the acquisition of Habu.
Marketing artificial intelligence (AI)
By all means use AI in your marketing. Use it a lot. But don't let it take the wheel.
Salesforce Marketing Cloud experts give suggestions on what you need to do to have an easy and successful implementation.
The goal of the deal appears to be a single entity that can provide first-party data at scale.
While CDPs have long had AI "behind the scenes," the integration of genAI is spurring vendors to add many new features and abilities.
Boost marketing collaboration and efficiency with streamlined communication, smart governance, work automation and more.
As Google takes the first steps to remove third-party cookies from Chrome, what is the true state of play of the possible alternatives?
Marketing artificial intelligence (AI)
Learn cutting-edge strategies to help you level up your marketing game this year.
Marketers say Google ad reps don't seem to know much about services, can't get routine problems corrected and use scare tactics to sell.
Marketing artificial intelligence (AI)
The widespread availability of AI-powered tools that can mass-produce disinformation poses a serious threat to democracy around the world.
A new IAB report outlines opportunities that add to the in-store shopping experience and augment omnichannel RMN campaigns.
The partnership aims to provide customers with more reliable programmatic solutions and enhance ad transparency.
Learn how to craft narratives that engage, resonate and drive action, turning complex B2B concepts into relatable stories.
Generative AI is at the heart of new solutions for retail marketers, merchandisers and shoppers.
Marketing artificial intelligence (AI)
Could distributed, open source AI tools be competitive with the likes of ChatGPT? Marcus Graichen thinks so.
Marketing artificial intelligence (AI)
The solutions aim to make it easier to train and deploy chatbots, improve product image generation and provide consumers with better search.
2024 calls for a deeper analysis of marketing initiatives, focusing on outcomes and finding the 200% better idea.
Project and workflow management
The company is evolving the product into a full-service marketing backbone, similar to offerings from Salesforce and HubSpot.
Here’s how marketers will improve email strategies this year to deliver value and help manage the changing privacy landscape.
Incorporate a data strategy that will give you a complete view of your customers.
Marketing artificial intelligence (AI)
In addition to martech releases, here are some of the weirdest AI-powered products from this week's Consumer Electronics Show.
Customer journey orchestration
Leverage data in the purchase stage to increase conversion rates, average order value and lifetime customer value.
Businesses wanting to maintain their online presence will need to rebuild their sites using an alternative platform.
Milton Hwang discusses going from engineering to marketing, breaking ground with ecommerce at GE and his experience writing for MarTech.
Pipeline360 will offer content syndication and digital advertising capabilities for B2B marketers.
Before you head out to speak at events in 2024, consider these tips for making your presentation the best it can be.
New artificial intelligence functions for MAPs can do everything from generating personalized content to optimizing campaigns.
Real-time customer data platforms (CDPs) promise to transform the way businesses collect, analyze, and utilize customer data to drive personalized marketing strategies and enhance customer experiences.
Research, engagement metrics and post-event feedback are all crucial to build the ideal digital event for your audience.
Customized experience can lead to heightened satisfaction and loyalty.
Tap into the $100 billion creator economy through strategic influencer partnerships.
Google is phasing out third-party cookies this fall, but some sites will be able to temporarily re-enable them until the year end.
Marketing artificial intelligence (AI)
The co-founder of TrustInsights says improved multimodal generation and new architectures that will deliver better output are coming soon.