Clinch adds digital audio to dynamic creative campaigns
Marketers can leverage the growing digital audio space and serve relevant dynamic ads on podcasts, streaming audio and smart speakers.
Marketers can leverage the growing digital audio space and serve relevant dynamic ads on podcasts, streaming audio and smart speakers.
Marketing artificial intelligence (AI)
36% of marketers say their company has no plan for integrating AI into marketing; 40% said they do have a plan and are executing it well.
BOFU SEO focuses on high-intent keywords to attract prospects ready to convert. Learn how to create content for ready-to-buy prospects.
The IAB and MRC have released guidelines for measuring AR ad campaigns, opening them for public comment.
A new suite of features across all hubs and tiers improves workflows, engagement and insights.
Greg Kihlstrom discusses his journey from photography and music to marketing and digital experience during the early days of the web.
Here's how financial brands can use reception marketing to build trust and equity by meeting consumers' needs with helpful, relevant content.
IAB Tech Lab has published a detailed assessment of the Privacy Sandbox warning of major disruption for the advertising ecosystem. Updated with response from Google.
11 questions to determine if you have the staff capabilities, management support and financial resources needed for a CDP to be a smart purchase.
Marketing artificial intelligence (AI)
When everyone has access to AI, the competitive advantage comes from whether you can use it more strategically.
Agile teams have always been about the people, but AI is now disrupting human teams. Learn how to work with these non-human team members.
Super Bowl LVIII kicks off Sunday. Here are this year’s trends, including big brand nostalgia, more streaming options and more Taylor Swift Effect.
60% expect brands to text them at least once a week, but 71% said too many messages are why they no longer want to get them.
Tying martech projects together may create efficiencies but also risks. Consider these areas to determine if it’s worth the risk.
Macro-trends identified in the latest Winterberry Group Outlook presentation have roots in the recent past.
Growth is exciting, but profitability is the real prize. Learn when to shift your focus from acquisition to retention and lifetime value.
From ranking to riches – how one SEO firm mastered positioning, marketing and management to build an empire.
Meantime, U.K. government to Google: Not so fast with cookie deprecation. There are competition concerns.
Diversity and inclusion in marketing
Without an authentic commitment to the community you want to connect with, you're riding a pogo stick across a minefield.
Use these tips to create more effective email surveys and review requests your customers will want to open and complete.
B2B lead generation is often a time-consuming, manual process. Maybe it’s time to re-think how it’s done.
Get an overview of the latest Marketo updates and understand their impact on your business.
Marketing artificial intelligence (AI)
As AI takes center stage in marketing, it is subject to machine error – ironically, only humans can check fallibility.
Maybe we'll start to find out which alternatives to cookies work best.
Reassess your strategy, identify implementation challenges and turn your martech investments into marketing triumphs.
Real-world chat data suggests marketers use MarTechBot to enhance marketing activities, marketing operations, strategy and other tasks.
In this webinar, learn how to set the stage for your new era in campaign excellence.
Why you shouldn't tell jokes and what you need to do to develop a stage presence that will win over an audience.
Remote work presented challenges for direct mail. Can AI make a difference?
The IAB Diligence Platform allows digital advertisers and publishers to vet SSPs and DSPs for compliance in an increasingly regulated space.
From leveraging AI to dominating social commerce, learn the top five trends set to shape social media marketing success in 2024.
Marketing artificial intelligence (AI)
This week also has the three most important things marketers need to know about AI, according to MarTechBot.
This little-known feature lets you add interactive elements to emails. Learn how your brand can benefit in 2024.
Discover the secrets behind exceptional leadership skills and how you can apply them to your role in the marketing industry.
Marketing automation buyer’s guide
The benefits of using a MAP start with real-time, personalized, omnichannel experiences — but they don't end there.
Learn how predictive modeling can optimize your marketing campaigns through accurate audience segmentation, strategic ad placement and more.
Marketing artificial intelligence (AI)
Generative AI is just one part of a growing trend towards the automation of business processes.
Martech funding, product launches and M&A sink in 2023 per CabinetM's latest report.
Sentry.io shares its story of what went right and wrong getting rid of cookies and how they're now doing marketing.
Learn how AI is impacting the customer experience by enabling clear messaging, frictionless journeys and personalized interactions at scale.