Google hits back at IAB Tech Lab Privacy Sandbox assessment
It took Google nine days to explain its pushback against the IAB Tech Lab's assessment. Criticisms are now detailed in a 28-page response.
It took Google nine days to explain its pushback against the IAB Tech Lab's assessment. Criticisms are now detailed in a 28-page response.
Marketing artificial intelligence (AI)
Are all marketers chomping at the bit to use AI or are about 30% saying they'll never use it? Two surveys offer seemingly contradictory findings.
Follow this marketing playbook to quickly and effectively integrate an acquired brand's web, email and social presence post-M&A.
Marketing artificial intelligence (AI)
The CMO of Unanet explains what it took to implement AI with her team. The secret sauce: Education, experimentation and a clear AI policy.
Marketing artificial intelligence (AI)
Despite impressive gains, AI tools remain narrow and flawed — an "artificial human intelligence" with enduring human limitations.
Customer demand for personalized marketing keeps rising and third-party cookies keep deprecating, AI helps IDPs fill in the gaps.
Marketing artificial intelligence (AI)
In a new survey, Infobip finds Americans swiping right for their chatbots.
TD Bank rolls out a new sonic identity aiming to communicate consistent brand values and messages at every touchpoint.
Take a dual approach for success, setting top-down and bottom-up goals.
Omnichannel is more than a buzzword. Learn why it matters and how strong leadership can harmonize strategies.
Who the winners were during the Big Game — on streaming, social media and audience engagement.
Conversational B2B marketing platform Drift will combine its AI powers with those of Salesloft.
The influencer marketing platform will give brands direct access to the Snapchat creator community.
Gmail is cracking down on bulk emailers who send over 5,000 emails per day. Learn what's changing and how to avoid the spam folder.
Practical insights for CMOs looking to effectively align martech with business strategy in their organizations.
Marketing artificial intelligence (AI)
Google's generative AI capabilities are now available to create content for all English-language advertisers in the U.S. and UK.
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: increasing email click-throughs and retention.
Explore the paradox of performance marketing and uncover the importance of evolving toward brand storytelling and relationship-building.
Planning strategies for managers in an AI-powered world.
Users crave more private, exclusive communities — and it’s a golden opportunity for marketers to connect in a new meaningful, insight-driven way.
One day she discovered she could understand engineers, leading Megan Michuda to a stellar career in marketing tech for the financial services industry.
Organize customer data into categories like demographics, psychographics and transactions to gain actionable insights for marketing success.
If so, does AI present a solution or just bring us back to the same old question: Which comes first, marketing or technology?
Today's evolving marketing landscape needs data-driven strategies. Build robust first-party data and turn insights into strategic campaigns.
Marketers can leverage the growing digital audio space and serve relevant dynamic ads on podcasts, streaming audio and smart speakers.
Marketing artificial intelligence (AI)
36% of marketers say their company has no plan for integrating AI into marketing; 40% said they do have a plan and are executing it well.
BOFU SEO focuses on high-intent keywords to attract prospects ready to convert. Learn how to create content for ready-to-buy prospects.
The IAB and MRC have released guidelines for measuring AR ad campaigns, opening them for public comment.
A new suite of features across all hubs and tiers improves workflows, engagement and insights.
Greg Kihlstrom discusses his journey from photography and music to marketing and digital experience during the early days of the web.
Here's how financial brands can use reception marketing to build trust and equity by meeting consumers' needs with helpful, relevant content.
IAB Tech Lab has published a detailed assessment of the Privacy Sandbox warning of major disruption for the advertising ecosystem. Updated with response from Google.
11 questions to determine if you have the staff capabilities, management support and financial resources needed for a CDP to be a smart purchase.
Marketing artificial intelligence (AI)
When everyone has access to AI, the competitive advantage comes from whether you can use it more strategically.
Agile teams have always been about the people, but AI is now disrupting human teams. Learn how to work with these non-human team members.
Super Bowl LVIII kicks off Sunday. Here are this year’s trends, including big brand nostalgia, more streaming options and more Taylor Swift Effect.
60% expect brands to text them at least once a week, but 71% said too many messages are why they no longer want to get them.
Tying martech projects together may create efficiencies but also risks. Consider these areas to determine if it’s worth the risk.
Macro-trends identified in the latest Winterberry Group Outlook presentation have roots in the recent past.
Growth is exciting, but profitability is the real prize. Learn when to shift your focus from acquisition to retention and lifetime value.