From friction to flow: A marketer’s secret productivity engine
Practical insights and strategies to align your personal rhythms with your daily demands as a marketer, enabling peak performance and sustainable productivity.
Practical insights and strategies to align your personal rhythms with your daily demands as a marketer, enabling peak performance and sustainable productivity.
Nearly two-thirds (65%) of marketers are prioritizing technology over creativity, a new study from Clevertouch Consulting found.
Marketing artificial intelligence (AI)
From automated video editing to writing assistants, explore how AI is transforming multimedia content creation.
What are the chances that the E.U. will block fully automated customer support? Gartner says it will happen by 2028.
Here are some questions to ask to determine if your organization can benefit from this software adoption.
Customer journey orchestration
Leverage data and AI strategies to drive customer retention through personalization and tailored marketing efforts.
Called Marketing Cloud Growth, the new edition is designed around tasks that small businesses lack the people and resources to take on.
The $2.3 billion deal will offer Walmart advertisers more ways to connect with potential customers.
B2B content marketing has emerged as a powerful tool for businesses to engage, educate, and convert their target audience.
Diversity and inclusion in marketing
Years and years of research have found that diverse companies perform better. So why are companies gutting their DEI initiatives?
Learn the fundamentals of what to do to create compelling B2B calls to action for successful email outreach.
Learn how to deal with mistakes, analyze what went wrong and move forward from errors while maintaining a candid, accountable team culture.
These foundational elements of the martech stack work better together, if you get the integration right.
Maximize your marketing work management solution with streamlined processes, enhanced collaboration and boosted productivity.
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: using data analytics to boost customer acquisition.
Modern CMOs must prioritize skills over degrees, building teams skilled in data, technology and creativity for today's dynamic digital landscape.
Get on B2B buyers' radars earlier through relevant content experiences, customer stories and strategic event participation.
The DSA originally applied only to the big guys like Google and Meta. Now it governs almost all online platforms that reach a European audience.
The report uses Black Americans and not African Americans because it includes a growing number of immigrants and their children.
Customers now demand ultra-personalization and anticipation of needs before they arise. Explore how AI is making this possible for marketers.
It took Google nine days to explain its pushback against the IAB Tech Lab's assessment. Criticisms are now detailed in a 28-page response.
Marketing artificial intelligence (AI)
Are all marketers chomping at the bit to use AI or are about 30% saying they'll never use it? Two surveys offer seemingly contradictory findings.
Follow this marketing playbook to quickly and effectively integrate an acquired brand's web, email and social presence post-M&A.
Marketing artificial intelligence (AI)
The CMO of Unanet explains what it took to implement AI with her team. The secret sauce: Education, experimentation and a clear AI policy.
Marketing artificial intelligence (AI)
Despite impressive gains, AI tools remain narrow and flawed — an "artificial human intelligence" with enduring human limitations.
Customer demand for personalized marketing keeps rising and third-party cookies keep deprecating, AI helps IDPs fill in the gaps.
Marketing artificial intelligence (AI)
In a new survey, Infobip finds Americans swiping right for their chatbots.
TD Bank rolls out a new sonic identity aiming to communicate consistent brand values and messages at every touchpoint.
Take a dual approach for success, setting top-down and bottom-up goals.
Omnichannel is more than a buzzword. Learn why it matters and how strong leadership can harmonize strategies.
Who the winners were during the Big Game — on streaming, social media and audience engagement.
Conversational B2B marketing platform Drift will combine its AI powers with those of Salesloft.
The influencer marketing platform will give brands direct access to the Snapchat creator community.
Gmail is cracking down on bulk emailers who send over 5,000 emails per day. Learn what's changing and how to avoid the spam folder.
Practical insights for CMOs looking to effectively align martech with business strategy in their organizations.
Marketing artificial intelligence (AI)
Google's generative AI capabilities are now available to create content for all English-language advertisers in the U.S. and UK.
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: increasing email click-throughs and retention.
Explore the paradox of performance marketing and uncover the importance of evolving toward brand storytelling and relationship-building.
Planning strategies for managers in an AI-powered world.
Users crave more private, exclusive communities — and it’s a golden opportunity for marketers to connect in a new meaningful, insight-driven way.