The B2B case for retention marketing: 7 key tactics
Explore essential retention marketing approaches to boost B2B profitability by increasing customer life-time value.
Explore essential retention marketing approaches to boost B2B profitability by increasing customer life-time value.
Build and maintain a high-quality email marketing database using first-party data, email verification, double opt-in and more.
Marketing artificial intelligence (AI)
Five popular AI models get failing grades when tested on their ability to answer basic questions about elections and voting.
Customer relationship management (CRM)
CEO Marc Benioff kicked off the earnings call by talking a little about Salesforce's success and a lot about the problems with AI.
Marketing artificial intelligence (AI)
With the AI train coming down the track fast, consultancies and analysts in the martech space need to consider and adjust the services they are offering.
Move past the "do more with less" mentality in marketing. Focus on maximizing value from existing resources and technology investments.
When he was a kid, Scott Gillum dreamt of running a business. He made his dream come true with a company focused on work/life balance.
If you're considering buying or upgrading a marketing automation solution be sure to ask vendors theses questions.
Users will be able to access TruAudience identity-related data directly within Snowflake's data clean room, Samooha.
The B2B obsession with lead gen metrics contradicts marketing fundamentals and prevents awareness from developing into active demand.
Here's how retail brands can connect with consumers by delivering valuable content whenever and wherever they need it.
Only 30% have access to a single customer engagement platform capable of creating personalized, seamless experiences across channels.
Marketing artificial intelligence (AI)
The marketing automation platform introduces new AI-powered segmentation, email and SMS tools for experiences across channels.
Marketing artificial intelligence (AI)
The AI train is coming down the track and 2024 is the year winning brands and vendors will climb aboard.
Connecting with creators and influencers can boost brand visibility. Tap into this strategy to build trust and engagement with your audience.
Learn how embracing authenticity and purpose in marketing can lead to more fulfilling careers and meaningful connections with customers.
Google claims the U.S. Government is trying to penalize it for being successful in a post-trial brief submitted to a DC Judge.
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: What to look at when marketing doesn't move the needle.
Justin Sharaf will be leading the MOps panel at The MarTech Conference, discussing how teams should be preparing to use AI.
Marketers must partner with IT to audit their martech stack, increase adoption through accountability and rethink team structures for greater efficiency.
Learn how brands can enhance experiences, from anticipating customer needs to improving record-keeping and communication.
The new offering from Salesforce's Tableau will deliver AI-generated digests to your preferred workflows.
Tap into social conversations to make your B2B content strategy less risky and more relevant. Let your audience's own words guide your content creation.
Who can email marketers trust when email providers, email users and even their own sales team seem pitted against them?
Customer journey orchestration
How can you tailor personalized digital experiences from the first anonymous click to deep, insightful engagement. Here's a step-by-step guide and it all starts with tagging.
Take your marketing results to the next level by learning from the best.
Marketing artificial intelligence (AI)
This week Google and OpenAI moved closer to providing us all with truly hallucinatory AI hallucinations.
Learn strategies for effective niche advertising to connect with specific audiences in an oversaturated marketing landscape.
Dive into the changing dynamics of CDP ownership, usage and collaboration between marketing and other internal teams.
Practical insights and strategies to align your personal rhythms with your daily demands as a marketer, enabling peak performance and sustainable productivity.
Nearly two-thirds (65%) of marketers are prioritizing technology over creativity, a new study from Clevertouch Consulting found.
Marketing artificial intelligence (AI)
From automated video editing to writing assistants, explore how AI is transforming multimedia content creation.
What are the chances that the E.U. will block fully automated customer support? Gartner says it will happen by 2028.
Here are some questions to ask to determine if your organization can benefit from this software adoption.
Customer journey orchestration
Leverage data and AI strategies to drive customer retention through personalization and tailored marketing efforts.
Called Marketing Cloud Growth, the new edition is designed around tasks that small businesses lack the people and resources to take on.
The $2.3 billion deal will offer Walmart advertisers more ways to connect with potential customers.
B2B content marketing has emerged as a powerful tool for businesses to engage, educate, and convert their target audience.
Diversity and inclusion in marketing
Years and years of research have found that diverse companies perform better. So why are companies gutting their DEI initiatives?
Learn the fundamentals of what to do to create compelling B2B calls to action for successful email outreach.