B2C Marketing
Salesforce partners with TikTok for social commerce
Salesforce Commerce Cloud adds booming video platform TikTok to its battery of sales channels.
Marketing Analytics
Studies find big increases in ad fraud attempts and fake traffic
Nearly a third of retail sites' organic and direct traffic is from bots and fake users.
Data
InMobi to leverage Infutor’s identity graph data
The mobile marketing platform will supplement first-party data with data drawn from Infutor's extensive consumer-based identity graph.
Agile Marketing
Getting started with the Agile Marketing Navigator: How to hold a successful Brainstorm session
An agile framework designed specifically for marketers includes a Brainstorm session for stakeholders and the team.
Performance Marketing
Webinar: An easy-to-use, actionable ABM framework (finally!)
Proven examples to help you execute your account-based programs.
Digital Transformation
Zeta becomes first marketing platform to join the AWS marketplace
The Zeta Marketing Platform will now be available to the large market of AWS customers.
Customer & Digital Experience
Why we care about audience development
Explore our marketers' guide to audience development, a process imperative for brand success.
Data
What is identity resolution and how are platforms adapting to privacy changes?
In this competitive environment, it is essential that brand marketers understand which online devices and offline behaviors belong to a single consumer.
Customer & Digital Experience
We’re hiring: Marketing Services Client Success Manager
Looking for a new professional adventure? Join the Third Door Media team.
Data
Is Google Analytics going away? What marketers need to know
Universal Analytics will be retired on July 1, 2023. What does that mean for you? Here’s what you need to know about getting your website ready for the brave new world.
Marketing Management
SafeOpt by AddShoppers continues rapid growth and seeks new team members
SafeOpt by AddShoppers, Inc. is hiring to support the high growth 2022 has brought.
Customer & Digital Experience
Netflix is playing catch-up in the AVOD game
The veteran streaming platform has been forced to pivot to ads to make up a shortfall in subscription revenue. Here's how it got here.
Performance Marketing
Why we care about marketing agencies
Agencies are an essential part of the marketing and advertising eco-system. There's a cost to their services, of course, but in a number of cases it will be worth it.
Data
NFTs are taking off on Instagram
Non-fungible tokens are finding their place on the social media network. But are marketers taking advantage?
Customer & Digital Experience
Lapsed customers aren’t the same as unengaged subscribers
Re-activation and re-engagement are not the same so don't send everyone the same 'We Miss You' emails.
Data
A winding path to marketing and analytics
Tom Snyder, content marketing manager at Hot Dog Marketing, talks about the challenges with finding valuable, actionable information.
Customer & Digital Experience
Contentstack debuts no-code Automation Hub
The hub is intended to help marketing and IT partners launch new digital experiences created with modular content.
Performance Marketing
Why we care about advertising: A marketer’s guide
Here's our guide to advertising in a transformed digital landscape.
Customer & Digital Experience
Instacart launches shoppable ads
Top CPG companies, including PepsiCo and Dove, are piloting shoppable videos and display units set for wider release later this year.
Marketing Operations
The rise of omnichannel content platforms
Omnichannel content platforms will likely not replace your existing content management systems—but co-exist with them.