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Customer & Digital Experience

Android may be biggest beneficiary of Apple’s privacy protections

59% of mobile advertisers moved ad spend away from iOS.

Constantine von Hoffman | Jun 6, 2022 at 12:40 pm ET

Digital Transformation

How to decide if you need an enterprise email marketing platform

Here are some questions to ask to determine if your organization can benefit from this software adoption.

Pamela Parker | Jun 6, 2022 at 11:13 am ET

Customer & Digital Experience

How to manage email addresses in a customer data platform

Some advice on finding the right solution for your unique requirements.

Greg Krehbiel | Jun 6, 2022 at 11:09 am ET

Customer & Digital Experience

[This week] Actionable marketing training from MarTech!

Join us online tomorrow, Tuesday, June 7, from 12:00pm - 4:00pm ET!

Lauren Donovan | Jun 6, 2022 at 10:18 am ET

Digital Transformation

How ABM strategies can accelerate marketing and sales velocity

ABM has the potential to improve both marketing and sales operations.

Corey Patterson | Jun 3, 2022 at 2:47 pm ET

Customer & Digital Experience

Email marketing benchmark report shows personalized subject lines under-perform

Emails with personalized subject lines get lower open rates (18.79%) than generic ones (22.14%).

Constantine von Hoffman | Jun 3, 2022 at 12:11 pm ET

Marketing Operations

Broaden your marketing ops talent perspective

Marketing operations is more than just marketing automation. Diversify your perspective when looking at candidates' skill sets.

Steve Petersen | Jun 3, 2022 at 12:11 pm ET

Customer & Digital Experience

So you think you’re a martech genius?

Only 43% of respondents know their APIs. Test your knowledge with our quick 10-question quiz!

Henry Powderly | Jun 3, 2022 at 10:00 am ET

Performance Marketing

What is email marketing and how are platforms helping brands succeed?

All email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ.

Pamela Parker | Jun 3, 2022 at 8:27 am ET

Marketing Management

The top five digital marketing courses in the U.S.

Even a savvy marketer needs to choose the perfect program to fit their needs

Simplilearn | Jun 3, 2022 at 7:00 am ET

Customer & Digital Experience

Chicago Cubs dive into the metaverse with Web3 marketing platform Valence

Fans will get an immersive augmented reality experience in the area around Wrigley Field

Constantine von Hoffman | Jun 2, 2022 at 2:25 pm ET

Customer & Digital Experience

Interested in speaking at MarTech? Now’s the time to submit a session pitch for the September event

If you focus on how technology and the processes that support it serve and delight customers, submit a pitch to present at MarTech.

Kathy Bushman | Jun 2, 2022 at 1:27 pm ET

B2C Marketing

Salesforce partners with TikTok for social commerce

Salesforce Commerce Cloud adds booming video platform TikTok to its battery of sales channels.

Kim Davis | Jun 2, 2022 at 12:19 pm ET

Marketing Analytics

Studies find big increases in ad fraud attempts and fake traffic

Nearly a third of retail sites' organic and direct traffic is from bots and fake users.

Constantine von Hoffman | Jun 2, 2022 at 11:57 am ET

Data

InMobi to leverage Infutor’s identity graph data

The mobile marketing platform will supplement first-party data with data drawn from Infutor's extensive consumer-based identity graph.

Kim Davis | Jun 2, 2022 at 11:34 am ET

Agile Marketing

Getting started with the Agile Marketing Navigator: How to hold a successful Brainstorm session

An agile framework designed specifically for marketers includes a Brainstorm session for stakeholders and the team.

Stacey Ackerman | Jun 2, 2022 at 10:10 am ET

Performance Marketing

Webinar: An easy-to-use, actionable ABM framework (finally!)

Proven examples to help you execute your account-based programs.

Cynthia Ramsaran | Jun 1, 2022 at 5:01 pm ET

Digital Transformation

Zeta becomes first marketing platform to join the AWS marketplace

The Zeta Marketing Platform will now be available to the large market of AWS customers.

Kim Davis | Jun 1, 2022 at 4:00 pm ET

Customer & Digital Experience

Why we care about audience development

Explore our marketers' guide to audience development, a process imperative for brand success.

Akshat Biyani | Jun 1, 2022 at 12:29 pm ET

Data

What is identity resolution and how are platforms adapting to privacy changes?

In this competitive environment, it is essential that brand marketers understand which online devices and offline behaviors belong to a single consumer.

Pamela Parker | Jun 1, 2022 at 10:34 am ET
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Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

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Enterprise SEO Platforms: A Marketer’s Guide

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Site Search 101

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