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Customer & Digital Experience

Customers aren’t satisfied: Fewer than 35% say they’re happy with brands

First impression, ease of use are most important to customer satisfaction.

Constantine von Hoffman | Jul 13, 2022 at 11:53 am ET

Customer & Digital Experience

Customer Service and Success: What they are and why marketers should care

Learn the importance of customer service and customer success to overall business performance.

Jacqueline Dooley | Jul 13, 2022 at 11:39 am ET

Customer & Digital Experience

Amazon Prime Day returns while retail and e-commerce rivals face inventory challenges

Marketers should take this opportunity to leverage in-store sales and gear up for an extended holiday season.

Chris Wood | Jul 12, 2022 at 3:41 pm ET

Customer & Digital Experience

Customer experience for the modern marketer

Get an actionable understanding of customer experience as well as how it differs from digital experience.

Alicia Arnold | Jul 12, 2022 at 3:00 pm ET

Marketing Management

Are spreadsheets critical to your work? Last chance to take our poll

Do manual processes such as inputting data to spreadsheets still play a big role in your working life? Last week to take our quick poll.

Kim Davis | Jul 12, 2022 at 2:58 pm ET

Marketing Management

Most marketing fails before it starts — here’s how to fix it

The pitfalls to avoid and the higher roads to take for marketing success.

Tim Parkin | Jul 12, 2022 at 9:40 am ET

Digital Transformation

Google offers adtech unit changes to fend off antitrust lawsuit

The Justice Department is believed to want much more significant changes.

Constantine von Hoffman | Jul 11, 2022 at 2:36 pm ET

Data

Webinar: Reimagine your customer experience strategy

Use data-driven insights to optimize your campaign performance with a 360-degree customer view.

Cynthia Ramsaran | Jul 11, 2022 at 1:40 pm ET

Marketing Operations

MarTech Replacement Survey: Which features are important to marketers?

It's no surprise marketers looked for better features when choosing new solutions. But which features were front of mind?

Kim Davis | Jul 11, 2022 at 1:26 pm ET

Marketing Automation

HubSpot’s June releases: The manager’s guide

Free CMS, revenue goal sharing, email open rates adjusted for iOS 15.

Jen Bergren | Jul 11, 2022 at 10:51 am ET

Customer & Digital Experience

Using AI to improve customer experience and customer journey orchestration

Instead of depending on segments to drive messages and experiences, AI tailors to individual customers at scale.

Chris Wood | Jul 11, 2022 at 10:08 am ET

Data

How to tell a story with data and elevate your client reporting

Stories sell — whether you're explaining a product or a data set. Learning how to tell a story with data is an important skill for proving your agency's value.

CallRail | Jul 11, 2022 at 7:00 am ET

Customer & Digital Experience

Is your digital strategy optimized for Gen Z young adults?

They're more diverse and they expect a lot more from brands.

Kate Muhl | Jul 8, 2022 at 10:00 am ET

Marketing Operations

The future of headless web content management

A modern enterprise, particularly a large one, needs headless and coupled publishing capabilities.

Tony Byrne | Jul 8, 2022 at 9:03 am ET

Performance Marketing

Webinar: Accessibility, compliance and user experience improve SEO

Make accessibility an integral part of your agency's proposition and generate new revenue streams.

Cynthia Ramsaran | Jul 7, 2022 at 4:06 pm ET

Data

Identity and the changing measurement landscape

How established measurement companies and newcomers are making headway with new identity challenges, and how marketers can, too.

Ken Zachmann | Jul 7, 2022 at 2:33 pm ET

Marketing Operations

Orchestrators: the second key persona for modern marketing operations leaders

Marketing operations leaders are Modern Orchestrators, Psychologists, and Scientists (MOps)

Milton Hwang | Jul 7, 2022 at 10:35 am ET

Marketing Management

Getting Started with the Agile Marketing Navigator: Cycle Planning

During Cycle Planning, the team collaborates and plans for the work they intend to launch during a 5 or 10 day cycle.

Stacey Ackerman | Jul 7, 2022 at 9:17 am ET

Digital Transformation

Five human issues that can wreck a technology implementation

Vendors, stakeholders, users and even you can cause you a lot of problems.

Steve Petersen | Jul 7, 2022 at 8:58 am ET

Customer & Digital Experience

Digital Customer Experience: Cordial in Focus

A better message drives higher revenue.

Amazon Web Services | Jul 7, 2022 at 7:00 am ET
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Webinars

SEO Recon: The What, Why, and How for Building Amazing Links

Unlock the Cutting-Edge Potential of QR Codes

Why Finding the Right Platform is the Key to Winning in Email Marketing

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Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

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5 Steps: How Marketing Leaders Succeed with Digital Work Management

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