Political polarization reflected in voters’ shopping, media habits
As November elections approach, here’s where Democrats, Republicans and Independents are shopping and getting their news.
As November elections approach, here’s where Democrats, Republicans and Independents are shopping and getting their news.
Marketing artificial intelligence (AI)
Essential resources for navigating generative AI in marketing, from online courses to blogs and newsletters
Marketing artificial intelligence (AI)
Tips for defining your AI strategy, engaging stakeholders, optimizing processes, selecting platforms and measuring performance.
Marketing artificial intelligence (AI)
Amazon's not-yet-released shopping assistant chatbot isn't a disaster, but is mostly useless, according to the Washington Post.
Semantic search and content generation for promos come courtesy of Einstein.
Every year, B2B marketers gather in Scottsdale, Ariz., to mingle and talk shop. This year, they talked a lot about AI.
It's been one step forward, two steps back for Google's Privacy Sandbox as the IAB Tech Lab and other adtech players weigh in.
Discover real-world approaches to adapt your marketing, from leveraging AI chatbots to content repurposing and upskilling teams.
It's the second outage suffered by a major social media platform this week.
Marketing artificial intelligence (AI)
Marketing has an AI skills shortage. The only way to solve it is upskilling the people you already have. Here's what it can take to do that.
Marketing artificial intelligence (AI)
53% of marketers believe AI will significantly enhance targeting and ad relevance according to Cooler Screens study.
Adapt your cold email strategy to the latest spam policy updates. Ensure your emails resonate with prospects and drive meaningful results.
Identity management platforms can be a big help to marketers, but do you need one? This guide will help you find the answer.
Don't let a badly performed email frequency test cost you money. When done right, higher frequency can pay off with more revenue.
Learn the strengths of leading vendors like Adobe, Oracle, Salesforce and more.
Learn how to optimize advertising performance with privacy-safe, real-time event forwarding.
What the company is calling a "glitch" kept more than 500,000 users across the world from accessing the tech giant's platforms.
Explore new updates and features across all hubs and tiers make HubSpot more powerful than ever.
Explore the disconnects behind this brand’s customer experience initiative, and how martech and MOps teams can provide viable solutions.
What used to be a promising domain for growth and creativity has degraded beyond repair.
Across the big ad/media holding company space, there's a lot of talk about AI investments and partnerships. But that's not their only focus.
Learn how agile planning, customer focus and skill diversification can empower leaders to thrive amid market uncertainty.
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: metrics for improving customer journey orchestration.
Safeguard your marketing automation campaigns and prevent embarrassing mishaps with these essential checks.
The 'bad guys' won't be deterred. The 'good guys' will be injured.
Marketing artificial intelligence (AI)
The national retailer uses Bloomreach technology to boost online discoverability and identify ecommerce opportunities.
With third-party cookies on their way out, here’s how marketers can future-proof data collection and leverage first-party data strategies.
More European legal problems for Google as Axel Springer and other well-known German publishers sue over alleged abuse of its market position.
Explore essential retention marketing approaches to boost B2B profitability by increasing customer life-time value.
Build and maintain a high-quality email marketing database using first-party data, email verification, double opt-in and more.
Marketing artificial intelligence (AI)
Five popular AI models get failing grades when tested on their ability to answer basic questions about elections and voting.
Customer relationship management (CRM)
CEO Marc Benioff kicked off the earnings call by talking a little about Salesforce's success and a lot about the problems with AI.
Marketing artificial intelligence (AI)
With the AI train coming down the track fast, consultancies and analysts in the martech space need to consider and adjust the services they are offering.
Move past the "do more with less" mentality in marketing. Focus on maximizing value from existing resources and technology investments.
When he was a kid, Scott Gillum dreamt of running a business. He made his dream come true with a company focused on work/life balance.
If you're considering buying or upgrading a marketing automation solution be sure to ask vendors theses questions.
Users will be able to access TruAudience identity-related data directly within Snowflake's data clean room, Samooha.
The B2B obsession with lead gen metrics contradicts marketing fundamentals and prevents awareness from developing into active demand.
Here's how retail brands can connect with consumers by delivering valuable content whenever and wherever they need it.
Only 30% have access to a single customer engagement platform capable of creating personalized, seamless experiences across channels.