Customers aren’t satisfied: Fewer than 35% say they’re happy with brands
First impression, ease of use are most important to customer satisfaction.
Customer Service and Success: What they are and why marketers should care
Learn the importance of customer service and customer success to overall business performance.
Amazon Prime Day returns while retail and e-commerce rivals face inventory challenges
Marketers should take this opportunity to leverage in-store sales and gear up for an extended holiday season.
Customer experience for the modern marketer
Get an actionable understanding of customer experience as well as how it differs from digital experience.
Are spreadsheets critical to your work? Last chance to take our poll
Do manual processes such as inputting data to spreadsheets still play a big role in your working life? Last week to take our quick poll.
Most marketing fails before it starts — here’s how to fix it
The pitfalls to avoid and the higher roads to take for marketing success.
Google offers adtech unit changes to fend off antitrust lawsuit
The Justice Department is believed to want much more significant changes.
Webinar: Reimagine your customer experience strategy
Use data-driven insights to optimize your campaign performance with a 360-degree customer view.
MarTech Replacement Survey: Which features are important to marketers?
It's no surprise marketers looked for better features when choosing new solutions. But which features were front of mind?
HubSpot’s June releases: The manager’s guide
Free CMS, revenue goal sharing, email open rates adjusted for iOS 15.
Using AI to improve customer experience and customer journey orchestration
Instead of depending on segments to drive messages and experiences, AI tailors to individual customers at scale.
How to tell a story with data and elevate your client reporting
Stories sell — whether you're explaining a product or a data set. Learning how to tell a story with data is an important skill for proving your agency's value.
Is your digital strategy optimized for Gen Z young adults?
They're more diverse and they expect a lot more from brands.
The future of headless web content management
A modern enterprise, particularly a large one, needs headless and coupled publishing capabilities.
Webinar: Accessibility, compliance and user experience improve SEO
Make accessibility an integral part of your agency's proposition and generate new revenue streams.
Identity and the changing measurement landscape
How established measurement companies and newcomers are making headway with new identity challenges, and how marketers can, too.
Orchestrators: the second key persona for modern marketing operations leaders
Marketing operations leaders are Modern Orchestrators, Psychologists, and Scientists (MOps)
Getting Started with the Agile Marketing Navigator: Cycle Planning
During Cycle Planning, the team collaborates and plans for the work they intend to launch during a 5 or 10 day cycle.
Five human issues that can wreck a technology implementation
Vendors, stakeholders, users and even you can cause you a lot of problems.
Digital Customer Experience: Cordial in Focus
A better message drives higher revenue.