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Marketing Management

MarTech Replacement Survey: Who are the champions?

Who makes the decisions when it comes to replacing martech solutions, and how are those decisions implemented?

Kim Davis | Jul 15, 2022 at 11:35 am ET

Customer & Digital Experience

Prime Day contributed to significant e-commerce growth this year

U.S. online spend for the two-day event totaled $11.9 billion, up 8.5% from 2021

Chris Wood | Jul 14, 2022 at 3:59 pm ET

Customer & Digital Experience

Netflix partners with Microsoft to launch ad-supported subscription tier

And Trade Desk is developing an adtech platform for Disney+.

Chris Wood | Jul 14, 2022 at 2:05 pm ET

Agile Marketing

The Daily Huddle: Getting started with the Agile Marketing Navigator

The Daily Huddle brings the entire Team up to date on work in progress and possible blockers.

Stacey Ackerman | Jul 14, 2022 at 1:33 pm ET

Digital Transformation

How to tailor ABM to your specific needs

Different products and markets need different ABM approaches.

Constantine von Hoffman | Jul 14, 2022 at 1:03 pm ET

Digital Transformation

What is account-based marketing today and how has the space evolved?

Account-based marketing is evolving rapidly. Here are seven of the top developments in the space.

Pamela Parker | Jul 14, 2022 at 11:35 am ET

Customer & Digital Experience

Tough-to-reach console gamers watch more TV on streaming than linear

As total pool of gamers grows to 3 billion, marketers need to pursue the right channels to avoid letting gamers fall through the cracks.

Chris Wood | Jul 13, 2022 at 12:55 pm ET

Data

Webinar: Four elements of a powerful, data-driven martech stack

Handle today's demands with tomorrow's plans by using technology that is fast, scalable, elastic and reliable.

Cynthia Ramsaran | Jul 13, 2022 at 12:36 pm ET

Customer & Digital Experience

Online inflation slows for third consecutive month

As "real world" inflation hits a four decade peak, prices online continue to drop.

Kim Davis | Jul 13, 2022 at 12:32 pm ET

Customer & Digital Experience

Customers aren’t satisfied: Fewer than 35% say they’re happy with brands

First impression, ease of use are most important to customer satisfaction.

Constantine von Hoffman | Jul 13, 2022 at 11:53 am ET

Customer & Digital Experience

Customer Service and Success: What they are and why marketers should care

Learn the importance of customer service and customer success to overall business performance.

Jacqueline Dooley | Jul 13, 2022 at 11:39 am ET

Customer & Digital Experience

Amazon Prime Day returns while retail and e-commerce rivals face inventory challenges

Marketers should take this opportunity to leverage in-store sales and gear up for an extended holiday season.

Chris Wood | Jul 12, 2022 at 3:41 pm ET

Customer & Digital Experience

Customer experience for the modern marketer

Get an actionable understanding of customer experience as well as how it differs from digital experience.

Alicia Arnold | Jul 12, 2022 at 3:00 pm ET

Marketing Management

Are spreadsheets critical to your work? Last chance to take our poll

Do manual processes such as inputting data to spreadsheets still play a big role in your working life? Last week to take our quick poll.

Kim Davis | Jul 12, 2022 at 2:58 pm ET

Marketing Management

Most marketing fails before it starts — here’s how to fix it

The pitfalls to avoid and the higher roads to take for marketing success.

Tim Parkin | Jul 12, 2022 at 9:40 am ET

Digital Transformation

Google offers adtech unit changes to fend off antitrust lawsuit

The Justice Department is believed to want much more significant changes.

Constantine von Hoffman | Jul 11, 2022 at 2:36 pm ET

Data

Webinar: Reimagine your customer experience strategy

Use data-driven insights to optimize your campaign performance with a 360-degree customer view.

Cynthia Ramsaran | Jul 11, 2022 at 1:40 pm ET

Marketing Operations

MarTech Replacement Survey: Which features are important to marketers?

It's no surprise marketers looked for better features when choosing new solutions. But which features were front of mind?

Kim Davis | Jul 11, 2022 at 1:26 pm ET

Marketing Automation

HubSpot’s June releases: The manager’s guide

Free CMS, revenue goal sharing, email open rates adjusted for iOS 15.

Jen Bergren | Jul 11, 2022 at 10:51 am ET

Customer & Digital Experience

Using AI to improve customer experience and customer journey orchestration

Instead of depending on segments to drive messages and experiences, AI tailors to individual customers at scale.

Chris Wood | Jul 11, 2022 at 10:08 am ET
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Webinars

Tracking Growth From Organic Search

Beyond the Buzzword: Transform Digitally to Drive Organic & SEO Growth

Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand

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Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

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The CMO’s Formula To 3x Your Digital Marketing Campaign Results

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