Who makes the decisions when it comes to replacing martech solutions, and how are those decisions implemented?
As total pool of gamers grows to 3 billion, marketers need to pursue the right channels to avoid letting gamers fall through the cracks.
Marketers should take this opportunity to leverage in-store sales and gear up for an extended holiday season.
Do manual processes such as inputting data to spreadsheets still play a big role in your working life? Last week to take our quick poll.
It's no surprise marketers looked for better features when choosing new solutions. But which features were front of mind?
Instead of depending on segments to drive messages and experiences, AI tailors to individual customers at scale.