Traackr partners with Snap to boost influencer relationships
The influencer marketing platform will give brands direct access to the Snapchat creator community.
The influencer marketing platform will give brands direct access to the Snapchat creator community.
Gmail is cracking down on bulk emailers who send over 5,000 emails per day. Learn what's changing and how to avoid the spam folder.
Practical insights for CMOs looking to effectively align martech with business strategy in their organizations.
The new guidelines apply to personal email accounts only and bulk email rejections will begin in April.
Marketing artificial intelligence (AI)
Google's generative AI capabilities are now available to create content for all English-language advertisers in the U.S. and UK.
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: increasing email click-throughs and retention.
Explore the paradox of performance marketing and uncover the importance of evolving toward brand storytelling and relationship-building.
Planning strategies for managers in an AI-powered world.
Users crave more private, exclusive communities — and it’s a golden opportunity for marketers to connect in a new meaningful, insight-driven way.
One day she discovered she could understand engineers, leading Megan Michuda to a stellar career in marketing tech for the financial services industry.
Organize customer data into categories like demographics, psychographics and transactions to gain actionable insights for marketing success.
If so, does AI present a solution or just bring us back to the same old question: Which comes first, marketing or technology?
Today's evolving marketing landscape needs data-driven strategies. Build robust first-party data and turn insights into strategic campaigns.
Marketers can leverage the growing digital audio space and serve relevant dynamic ads on podcasts, streaming audio and smart speakers.
Marketing artificial intelligence (AI)
36% of marketers say their company has no plan for integrating AI into marketing; 40% said they do have a plan and are executing it well.
BOFU SEO focuses on high-intent keywords to attract prospects ready to convert. Learn how to create content for ready-to-buy prospects.
The IAB and MRC have released guidelines for measuring AR ad campaigns, opening them for public comment.
A new suite of features across all hubs and tiers improves workflows, engagement and insights.
Greg Kihlstrom discusses his journey from photography and music to marketing and digital experience during the early days of the web.
Here's how financial brands can use reception marketing to build trust and equity by meeting consumers' needs with helpful, relevant content.
IAB Tech Lab has published a detailed assessment of the Privacy Sandbox warning of major disruption for the advertising ecosystem. Updated with response from Google.
11 questions to determine if you have the staff capabilities, management support and financial resources needed for a CDP to be a smart purchase.
Marketing artificial intelligence (AI)
When everyone has access to AI, the competitive advantage comes from whether you can use it more strategically.
Agile teams have always been about the people, but AI is now disrupting human teams. Learn how to work with these non-human team members.
Super Bowl LVIII kicks off Sunday. Here are this year’s trends, including big brand nostalgia, more streaming options and more Taylor Swift Effect.
60% expect brands to text them at least once a week, but 71% said too many messages are why they no longer want to get them.
Tying martech projects together may create efficiencies but also risks. Consider these areas to determine if it’s worth the risk.
Macro-trends identified in the latest Winterberry Group Outlook presentation have roots in the recent past.
Growth is exciting, but profitability is the real prize. Learn when to shift your focus from acquisition to retention and lifetime value.
From ranking to riches – how one SEO firm mastered positioning, marketing and management to build an empire.
Meantime, U.K. government to Google: Not so fast with cookie deprecation. There are competition concerns.
Diversity and inclusion in marketing
Without an authentic commitment to the community you want to connect with, you're riding a pogo stick across a minefield.
Use these tips to create more effective email surveys and review requests your customers will want to open and complete.
B2B lead generation is often a time-consuming, manual process. Maybe it’s time to re-think how it’s done.
Get an overview of the latest Marketo updates and understand their impact on your business.
Marketing artificial intelligence (AI)
As AI takes center stage in marketing, it is subject to machine error – ironically, only humans can check fallibility.
Maybe we'll start to find out which alternatives to cookies work best.
Reassess your strategy, identify implementation challenges and turn your martech investments into marketing triumphs.
Real-world chat data suggests marketers use MarTechBot to enhance marketing activities, marketing operations, strategy and other tasks.
In this webinar, learn how to set the stage for your new era in campaign excellence.