How to find and nurture top-notch B2B writers for high-converting content
A strategic approach to building a team of savvy B2B writers with the ability to craft compelling content that resonates with your audience.
A strategic approach to building a team of savvy B2B writers with the ability to craft compelling content that resonates with your audience.
Explore the imperative for martech leaders to personally upskill and embrace AI to deliver true customer personalization in 2024 and beyond.
The Trust Insights CEO talks about her love of data, co-founding her company and the challenges she's faced being a woman in technology.
Marketing artificial intelligence (AI)
Retailers can't wait to start improving in-store and online experiences with genAI. First, they need to get their data in order, finds Salesforce in a new survey.
Unlock the entire MarTech experience, online March 19-20, for free. No hidden fees, no travel headaches, no time out of the office.
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how small businesses can launch their digital transformation.
Marketing artificial intelligence (AI)
Scale content creation, outmaneuver competitors and intuitively map reader journeys using ChatGPT.
Unpack the complexities of intent data, from false positives to the value it brings, and why it's crucial not to rely solely on in-market signals.
The cookieless future demands teamwork. Learn the importance of cross-functional collaboration for marketers, IT professionals and beyond.
Businesses can now promote content from any user on LinkedIn with Thought Leader ads, as opposed to just verified employees.
Craft bespoke email designs to stand out in crowded inboxes. Let your brand's voice shine through with unique layouts.
Join David Iscove at the MarTech Conference to get actionable advice on using AI to achieve true customer-centricity.
Marketing artificial intelligence (AI)
At Oracle CloudWorld in London, new generative AI tools for marketing, sales and service were unveiled.
The digital advertising ecosystem finally seems to be preparing for the new, cookie-free, privacy-first environment that is just around the corner.
Marketing artificial intelligence (AI)
Nearly a quarter of a billion people have downloaded AI girlfriend and boyfriend apps on Android phones alone.
Alicia Arnold will be joining us at the MarTech Conference to talk about the metrics of customer experience.
Martech innovations have created hundreds of little islands of strategy, tactics and data.
With AI everywhere, suspicion is on the rise. A company’s reputation plays an increasingly important role, so how do you avoid damaging it?
Marketing artificial intelligence (AI)
The CPO of Gupshup discusses what happens when business optimism runs into AI realities, and how AI is going to change everything very soon.
Once you've chosen a short list of vendors and scheduled demos, think about the questions to ask them.
The updates aim to help marketers create ads that make consumers feel more confident about making a purchase
Learn how AI-driven data mining and sentiment analysis can deliver more accurate and actionable customer insights.
Marketing artificial intelligence (AI)
Dive into the world of AI-powered marketing strategies for consumer-packaged goods, revealing new avenues for creativity and efficiency.
Here’s how account-based marketing (ABM) can help you identify and acquire your next, highest-value customers.
Canva rallies customers with a B2B push to get the word out about its Magic Studio suite of AI products.
Marketing artificial intelligence (AI)
Copilot allows marketers to instantly generate assets for campaigns, such as images, headlines, and descriptions.
Gain insights on transforming social media from a tactical afterthought to a strategic revenue driver for B2Bs.
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: mastering multi-touch attribution.
Learn how to adapt your martech stack to better serve the 95% of future customers not ready to buy now.
The new API allows marketers to move properties between standard and Analytics 360, providing flexibility for deeper insights.
Insights for optimizing first-party data, testing alternative identifiers, measuring success through customer lifetime value and more.
Businesses that sign up for the Reddit Pro trial will have access to AI-powered insights, enhanced performance analytics and more.
Diversity and inclusion in marketing
Women hold 51% of jobs at UK SEO agencies, however men are more likely to hold senior positions.
As November elections approach, here’s where Democrats, Republicans and Independents are shopping and getting their news.
Marketing artificial intelligence (AI)
Essential resources for navigating generative AI in marketing, from online courses to blogs and newsletters
Marketing artificial intelligence (AI)
Tips for defining your AI strategy, engaging stakeholders, optimizing processes, selecting platforms and measuring performance.
Marketing artificial intelligence (AI)
Amazon's not-yet-released shopping assistant chatbot isn't a disaster, but is mostly useless, according to the Washington Post.
Semantic search and content generation for promos come courtesy of Einstein.
Every year, B2B marketers gather in Scottsdale, Ariz., to mingle and talk shop. This year, they talked a lot about AI.
It's been one step forward, two steps back for Google's Privacy Sandbox as the IAB Tech Lab and other adtech players weigh in.