Data
TransUnion enters identity partnership with Epsilon
The collaboration makes Epsilon info available in TruAudience Data Marketplace.
Marketing Operations
The formula for calculating martech ROI
There's a straightforward, if complex, formula for measuring martech ROI, but we also need to evaluate the products themselves and the overall stack.
Data
How political campaigns are using contextual insights to reach more voters
Political advertisers have to dig deep to look beyond traditional voter files and discover persuadable voters.
Customer & Digital Experience
Android may be biggest beneficiary of Apple’s privacy protections
59% of mobile advertisers moved ad spend away from iOS.
Digital Transformation
How to decide if you need an enterprise email marketing platform
Here are some questions to ask to determine if your organization can benefit from this software adoption.
Customer & Digital Experience
How to manage email addresses in a customer data platform
Some advice on finding the right solution for your unique requirements.
Customer & Digital Experience
[This week] Actionable marketing training from MarTech!
Join us online tomorrow, Tuesday, June 7, from 12:00pm - 4:00pm ET!
Digital Transformation
How ABM strategies can accelerate marketing and sales velocity
ABM has the potential to improve both marketing and sales operations.
Customer & Digital Experience
Email marketing benchmark report shows personalized subject lines under-perform
Emails with personalized subject lines get lower open rates (18.79%) than generic ones (22.14%).
Marketing Operations
Broaden your marketing ops talent perspective
Marketing operations is more than just marketing automation. Diversify your perspective when looking at candidates' skill sets.
Customer & Digital Experience
So you think you’re a martech genius?
Only 43% of respondents know their APIs. Test your knowledge with our quick 10-question quiz!
Performance Marketing
What is email marketing and how are platforms helping brands succeed?
All email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ.
Marketing Management
The top five digital marketing courses in the U.S.
Even a savvy marketer needs to choose the perfect program to fit their needs
Customer & Digital Experience
Chicago Cubs dive into the metaverse with Web3 marketing platform Valence
Fans will get an immersive augmented reality experience in the area around Wrigley Field
Customer & Digital Experience
Interested in speaking at MarTech? Now’s the time to submit a session pitch for the September event
If you focus on how technology and the processes that support it serve and delight customers, submit a pitch to present at MarTech.
B2C Marketing
Salesforce partners with TikTok for social commerce
Salesforce Commerce Cloud adds booming video platform TikTok to its battery of sales channels.
Marketing Analytics
Studies find big increases in ad fraud attempts and fake traffic
Nearly a third of retail sites' organic and direct traffic is from bots and fake users.
Data
InMobi to leverage Infutor’s identity graph data
The mobile marketing platform will supplement first-party data with data drawn from Infutor's extensive consumer-based identity graph.
Agile Marketing
Getting started with the Agile Marketing Navigator: How to hold a successful Brainstorm session
An agile framework designed specifically for marketers includes a Brainstorm session for stakeholders and the team.
Performance Marketing
Webinar: An easy-to-use, actionable ABM framework (finally!)
Proven examples to help you execute your account-based programs.