Data
TransUnion enters identity partnership with Epsilon
The collaboration makes Epsilon info available in TruAudience Data Marketplace.
Data
The collaboration makes Epsilon info available in TruAudience Data Marketplace.
Marketing Operations
There's a straightforward, if complex, formula for measuring martech ROI, but we also need to evaluate the products themselves and the overall stack.
Data
Political advertisers have to dig deep to look beyond traditional voter files and discover persuadable voters.
Customer & Digital Experience
59% of mobile advertisers moved ad spend away from iOS.
Digital Transformation
Here are some questions to ask to determine if your organization can benefit from this software adoption.
Customer & Digital Experience
Some advice on finding the right solution for your unique requirements.
Customer & Digital Experience
Join us online tomorrow, Tuesday, June 7, from 12:00pm - 4:00pm ET!
Digital Transformation
ABM has the potential to improve both marketing and sales operations.
Customer & Digital Experience
Emails with personalized subject lines get lower open rates (18.79%) than generic ones (22.14%).
Marketing Operations
Marketing operations is more than just marketing automation. Diversify your perspective when looking at candidates' skill sets.
Customer & Digital Experience
Only 43% of respondents know their APIs. Test your knowledge with our quick 10-question quiz!
Performance Marketing
All email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ.
Marketing Management
Even a savvy marketer needs to choose the perfect program to fit their needs
Customer & Digital Experience
Fans will get an immersive augmented reality experience in the area around Wrigley Field
Customer & Digital Experience
If you focus on how technology and the processes that support it serve and delight customers, submit a pitch to present at MarTech.
B2C Marketing
Salesforce Commerce Cloud adds booming video platform TikTok to its battery of sales channels.
Marketing Analytics
Nearly a third of retail sites' organic and direct traffic is from bots and fake users.
Data
The mobile marketing platform will supplement first-party data with data drawn from Infutor's extensive consumer-based identity graph.
Agile Marketing
An agile framework designed specifically for marketers includes a Brainstorm session for stakeholders and the team.
Performance Marketing
Proven examples to help you execute your account-based programs.