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Data

The new identity landscape: A marketer’s guide

What marketers can do now to navigate the big privacy reset.

Ken Zachmann | Jun 8, 2022 at 11:02 am ET

Data

Does your organization need an identity resolution platform?

While identity management platforms can help marketers track customers across devices, ask these important questions first before starting the buying process.

Pamela Parker | Jun 8, 2022 at 8:53 am ET

Customer & Digital Experience

US businesses’ CX scores down from last year’s all-time high

The average score dropped in 10 industries and rose in three, almost the exact opposite of 2021.

Constantine von Hoffman | Jun 7, 2022 at 2:31 pm ET

Customer & Digital Experience

Samsung expands metaverse presence with Discord

Samsung’s launch on the gaming community platform will give fans access to events, products and NFT drops.

Chris Wood | Jun 7, 2022 at 2:27 pm ET

Customer & Digital Experience

Wix relaunches hotels solution

With travel showing signs of recovering, the hotel industry will be looking to raise its CX game.

Kim Davis | Jun 7, 2022 at 2:04 pm ET

Data

TransUnion enters identity partnership with Epsilon

The collaboration makes Epsilon info available in TruAudience Data Marketplace.

Chris Wood | Jun 7, 2022 at 1:09 pm ET

Marketing Operations

The formula for calculating martech ROI

There's a straightforward, if complex, formula for measuring martech ROI, but we also need to evaluate the products themselves and the overall stack.

Anita Brearton | Jun 7, 2022 at 12:14 pm ET

Data

How political campaigns are using contextual insights to reach more voters

Political advertisers have to dig deep to look beyond traditional voter files and discover persuadable voters.

Chris Wood | Jun 6, 2022 at 2:56 pm ET

Customer & Digital Experience

Android may be biggest beneficiary of Apple’s privacy protections

59% of mobile advertisers moved ad spend away from iOS.

Constantine von Hoffman | Jun 6, 2022 at 12:40 pm ET

Digital Transformation

How to decide if you need an enterprise email marketing platform

Here are some questions to ask to determine if your organization can benefit from this software adoption.

Pamela Parker | Jun 6, 2022 at 11:13 am ET

Customer & Digital Experience

How to manage email addresses in a customer data platform

Some advice on finding the right solution for your unique requirements.

Greg Krehbiel | Jun 6, 2022 at 11:09 am ET

Customer & Digital Experience

[This week] Actionable marketing training from MarTech!

Join us online tomorrow, Tuesday, June 7, from 12:00pm - 4:00pm ET!

Lauren Donovan | Jun 6, 2022 at 10:18 am ET

Digital Transformation

How ABM strategies can accelerate marketing and sales velocity

ABM has the potential to improve both marketing and sales operations.

Corey Patterson | Jun 3, 2022 at 2:47 pm ET

Customer & Digital Experience

Email marketing benchmark report shows personalized subject lines under-perform

Emails with personalized subject lines get lower open rates (18.79%) than generic ones (22.14%).

Constantine von Hoffman | Jun 3, 2022 at 12:11 pm ET

Marketing Operations

Broaden your marketing ops talent perspective

Marketing operations is more than just marketing automation. Diversify your perspective when looking at candidates' skill sets.

Steve Petersen | Jun 3, 2022 at 12:11 pm ET

Customer & Digital Experience

So you think you’re a martech genius?

Only 43% of respondents know their APIs. Test your knowledge with our quick 10-question quiz!

Henry Powderly | Jun 3, 2022 at 10:00 am ET

Performance Marketing

What is email marketing and how are platforms helping brands succeed?

All email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ.

Pamela Parker | Jun 3, 2022 at 8:27 am ET

Marketing Management

The top five digital marketing courses in the U.S.

Even a savvy marketer needs to choose the perfect program to fit their needs

Simplilearn | Jun 3, 2022 at 7:00 am ET

Customer & Digital Experience

Chicago Cubs dive into the metaverse with Web3 marketing platform Valence

Fans will get an immersive augmented reality experience in the area around Wrigley Field

Constantine von Hoffman | Jun 2, 2022 at 2:25 pm ET

Customer & Digital Experience

Interested in speaking at MarTech? Now’s the time to submit a session pitch for the September event

If you focus on how technology and the processes that support it serve and delight customers, submit a pitch to present at MarTech.

Kathy Bushman | Jun 2, 2022 at 1:27 pm ET
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Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

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