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Performance Marketing

What do SEO platforms do and how do they help marketers get found on search engines?

Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.

Pamela Parker | Jun 10, 2022 at 11:17 am ET

Marketing Operations

HubSpot brings popular enterprise features to pro-level customers in its latest release

Why HubSpot users should care about six of the top HubSpot updates from mid-April to mid-May.

Jen Bergren | Jun 10, 2022 at 10:55 am ET

Performance Marketing

Webinar: Get beyond the blast with this next-level email strategy

Status quo email automation isn’t enough for today’s customers.

Cynthia Ramsaran | Jun 9, 2022 at 3:27 pm ET

Digital Transformation

Digital revenues skyrocket for B2B businesses

40% of income now comes from digital channels, up from 28% two years ago.

Constantine von Hoffman | Jun 9, 2022 at 2:50 pm ET

Data

Facebook said to be planning Basic Ads product

It won't help brands looking for granular targeting and lead generation.

Nicole Farley | Jun 9, 2022 at 11:54 am ET

Digital Transformation

New solution promises improved data visualization to streamline campaign reporting

New capabilities from Basis Technologies will help agencies communicate campaign performance to clients.

Kim Davis | Jun 9, 2022 at 10:12 am ET

Digital Transformation

20 questions to ask during an email marketing platform demo

Don't forget to ask vendors about project methodologies, reporting, and support before moving on to the negotiations and purchasing stages.

Pamela Parker | Jun 9, 2022 at 9:28 am ET

Marketing Management

Getting started with the Agile Marketing Navigator: How to determine the minimally viable launch

Work as an entire delivery team with your business stakeholders to quickly gain alignment.

Stacey Ackerman | Jun 9, 2022 at 8:30 am ET

Customer & Digital Experience

A hands-on solution for powerful digital experiences

You’re Invited! Join Scot Gillespie, CTO and general manager at Arc XP and AWS, for a special conversation on rich experiences tailored to your needs.

Amazon Web Services | Jun 9, 2022 at 7:00 am ET

Digital Transformation

Drift appoints new CEO, David Cancel to become executive chairman

Scott Ernst will take over the reins from Cancel, while Cancel's co-founder Elias Torres continues as CTO.

Kim Davis | Jun 8, 2022 at 3:30 pm ET

Customer & Digital Experience

How B2B marketers can leverage the metaverse

Why should consumer brands have all the virtual fun?

Chris Wood | Jun 8, 2022 at 1:07 pm ET

Customer & Digital Experience

Salesforce launches pilot NFT cloud

Plus multiple enhancements to Commerce Cloud and Marketing Cloud, including a Commerce Marketplace.

Kim Davis | Jun 8, 2022 at 11:59 am ET

Data

The new identity landscape: A marketer’s guide

What marketers can do now to navigate the big privacy reset.

Ken Zachmann | Jun 8, 2022 at 11:02 am ET

Data

Does your organization need an identity resolution platform?

While identity management platforms can help marketers track customers across devices, ask these important questions first before starting the buying process.

Pamela Parker | Jun 8, 2022 at 8:53 am ET

Customer & Digital Experience

US businesses’ CX scores down from last year’s all-time high

The average score dropped in 10 industries and rose in three, almost the exact opposite of 2021.

Constantine von Hoffman | Jun 7, 2022 at 2:31 pm ET

Customer & Digital Experience

Samsung expands metaverse presence with Discord

Samsung’s launch on the gaming community platform will give fans access to events, products and NFT drops.

Chris Wood | Jun 7, 2022 at 2:27 pm ET

Customer & Digital Experience

Wix relaunches hotels solution

With travel showing signs of recovering, the hotel industry will be looking to raise its CX game.

Kim Davis | Jun 7, 2022 at 2:04 pm ET

Data

TransUnion enters identity partnership with Epsilon

The collaboration makes Epsilon info available in TruAudience Data Marketplace.

Chris Wood | Jun 7, 2022 at 1:09 pm ET

Marketing Operations

The formula for calculating martech ROI

There's a straightforward, if complex, formula for measuring martech ROI, but we also need to evaluate the products themselves and the overall stack.

Anita Brearton | Jun 7, 2022 at 12:14 pm ET

Data

How political campaigns are using contextual insights to reach more voters

Political advertisers have to dig deep to look beyond traditional voter files and discover persuadable voters.

Chris Wood | Jun 6, 2022 at 2:56 pm ET
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Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

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Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

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Site Search 101

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