How to humanize the digital experience with first-party data
Consumers trust us with their data because they value our brand. In return, we need to make their experience the best possible. Here's how.
Proliferating privacy laws, changes in data gathering worry marketers: IAB report
Consumers don’t see value of sharing data and marketers want a “one size fits all” privacy law, the IAB finds.
Webinar: Make your marketing stand out this holiday season
Expert advice on how to reach customers in all the channels they're most likely to interact with your brand.
How to use AI to discover the causes behind customer actions
AI-powered causal analytics provides an alternative to A/B testing.
Should CMOs be political? Lessons from Nike, Delta, Burger King and others
Wading into controversial topics can be be risky for brands. Here's how CMOs and marketing leaders can make sense of their stances.
When politics ignores marketing: A cautionary tale
The fundraising broke records, but no one was minding the ROI.
Samsung launches weeklong metaverse and NFT activation
Multi-pronged campaign has users hunting for clues on Discord, acquiring NFTs and attending virtual events in Decentraland.
The budget bottleneck: How to get more from your marketing budget
No matter how big or small your budget is, what matters is how you spend it. Learn how to get higher returns from your marketing investment.
US martech spending set to break $20 billion this year; growth slowing
This is a 14.3% increase from 2021 when spend was up 20.9%
HubSpot pairs community with a connected platform
At Inbound 2022, HubSpot filled in the dots between the need for community and the demand for a connected customer experience
The crisis for disconnected B2B marketers
At HubSpot's Inbound 2022, the buzz is around creating communities and the company's new Customer Journey Analytics offering.
ActionIQ and Slalom bring consulting to customer experience with new partnership
Slalom will offer specialized services geared to ActionIQ CX Hub customers.
Partnering: Getting started with the Agile Marketing Navigator
Learn about the benefits of the key practice of Partnering.
Webinar: 5 ways to survive an uncertain economy
Consumer and market intelligence can help you stay afloat.
Optimizing the online experience for disabilities improves it for all customers
43% of people with disabilities abandoned an online purchase because of accessibility issues.
Top 3 marketing use cases for the B2B metaverse
Virtual worlds and immersive technology are not just for consumer campaigns. Here's how to begin your B2B metaverse marketing journey.
How to optimize the marketing KPIs moving the needle in e-commerce
Access this e-book and learn how performance marketers drive results with these proven strategies.
Webinar: How to choose whether to build or buy with this CDP checklist
Learn first-party data management strategies that keep your customers' data safe and your business booming.
Updates finalized for IAB intrinsic in-game ad measurement guidelines
The updated guidelines aim at making in-game ad measurement on par with other digital media.
4 tips to navigate the advertising impact of iOS privacy changes
Despite the restrictions, targeting iOS users is still crucial for marketers. Here are four tips to help pivot your advertising strategy.