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Marketing Operations

Webinar: What you need to know to rise above economic and buyer uncertainty

Tune in to this panel to get key findings from MarTech's survey.

Cynthia Ramsaran | Jul 21, 2022 at 5:09 pm ET

Loyalty Marketing

Gap partners with DOGAMI to release pet-themed NFTs

Users in the “petaverse” will gain NFT access to Gap swag for their virtual pets, beginning July 27.

Chris Wood | Jul 21, 2022 at 3:00 pm ET

Loyalty Marketing

51% of consumers would leave a brand if digital experience isn’t as good as in-person

PwC survey finds younger consumers are more likely to switch brands.

Chris Wood | Jul 21, 2022 at 1:53 pm ET

Agile Marketing

Team Showcase: Getting started with the Agile Marketing Navigator

Agile marketers should bring the team together regular to showcase wins and learn quickly from losses.

Stacey Ackerman | Jul 21, 2022 at 12:12 pm ET

Performance Marketing

4 tips to maximize your ad spend and protect the customer experience

How to ensure no ad dollar is wasted in an economic downturn

Intellimize | Jul 21, 2022 at 7:00 am ET

Customer & Digital Experience

Federal data privacy bill could make life easier for marketers

It would override state privacy laws and set tough standards for gathering and using personal data.

Constantine von Hoffman | Jul 20, 2022 at 12:47 pm ET

Customer & Digital Experience

What is customer journey orchestration and how does it work?

Here are the goals and core capabilities of customer journey orchestration solutions.

Pamela Parker | Jul 20, 2022 at 12:27 pm ET

Customer & Digital Experience

3 ways to avoid email automation breakdowns

Your marketing automations must build in exclusions for people who don't receive a follow-up message.

Ryan Phelan | Jul 20, 2022 at 9:05 am ET

Email Marketing

Email marketing is continually developing. Are you keeping up?

No matter how things change, email marketing remains the key for businesses seeking to connect with and learn about their customers.

Digital Marketing Depot | Jul 20, 2022 at 8:55 am ET

Customer & Digital Experience

Learn how to personalize your customers’ digital experience

Ignite your mobile growth with Local Measure.

Amazon Web Services | Jul 20, 2022 at 7:00 am ET

Marketing Operations

Webinar: These 4 proven methods will maximize your marketing efforts

Learn how you can change the way your work gets done.

Cynthia Ramsaran | Jul 19, 2022 at 3:56 pm ET

Customer & Digital Experience

Unbabel provides AI translations for Zendesk

Will let consumers exchange messages with company representatives, even if they speak different languages.

Chris Wood | Jul 19, 2022 at 3:29 pm ET

Marketing Management

How work management tools are connecting marketing teams and processes

Vendors are now creating market-centric work management systems.

Chris Wood | Jul 19, 2022 at 2:36 pm ET

Customer & Digital Experience

Sitecore transitions core solution to a modern cloud architecture

With the release of Experience Manager Cloud, Sitecore brings scalability and composability to its suite of offerings.

Kim Davis | Jul 19, 2022 at 1:59 pm ET

Data

The third-party data deprecation playbook

How to successfully navigate the ongoing changes in the privacy-first era.

BlueConic | Jul 19, 2022 at 7:00 am ET

Customer & Digital Experience

Open the gate and let your content roam free

Only 3% of visitors will fill out a form to get content.

Constantine von Hoffman | Jul 18, 2022 at 2:19 pm ET

Customer & Digital Experience

Why UX is critical to digital marketing

UX design strategist Jared Spool explains that experience can't be divorced from product and service.

Alan K'necht | Jul 18, 2022 at 1:47 pm ET

Marketing Management

What are diversity, equity and inclusion, and why do marketers need them?

Diversity drives success, but only if it's in both your content and your organization.

Danni White | Jul 18, 2022 at 12:07 pm ET

Digital Transformation

How to decide if you’re ready for an ABM solution

Everyone in B2B marketing is talking about ABM, but not every business is ready for an ABM tool. Find out if your business is.

Pamela Parker | Jul 18, 2022 at 11:33 am ET

Data

Guarantee trust by handing privacy power back to the consumer

The way to break marketing's "privacy paradox" is to lead with first-party data transparency.

Josh Perlstein | Jul 15, 2022 at 12:13 pm ET
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Webinars

Tracking Growth From Organic Search

Beyond the Buzzword: Transform Digitally to Drive Organic & SEO Growth

Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand

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Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

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