Marketo March 2024 release: Focus on Dynamic Chat Conversation Flow
March brings new Conversational Flow updates for better targeting, plus new metadata accessible via the REST API.
More from MarTech: Page 3
Digital advertisers still looking for recipe to thrive in cookieless world
It’s likely alternative data will be one of many ingredients used for cookie replacement.
The 2024 guide to email deliverability
This 10-minute guide walks you through everything you need to know about email deliverability to ensure your recipients are getting the messages you send.
It’s time to unleash your CX activists: The MarTech Conference day two keynote
For Cortico-X's Len Devanna, speaking at the Day 2 keynote, better customer experience leads directly to better business outcomes.
Transform your B2B brand: 7 strategic insights
Is your company considering a makeover? This marketing advice will help avoid serious headaches and unearth new inspiration.
Questions to ask email marketing platform vendors
Don't forget to ask vendors about reporting, integrations, new genAI features and support before moving on to the negotiations and purchasing stages.
How to create content for every stage of the customer journey
Craft compelling content that guides your audience from initial interest to confident purchase, enhancing connection and conversion.
The rise of the position-less marketer
The position-less marketer is superpowered to drive their companies to outpace competition, engage audiences more effectively and improve business outcomes.
Google Search Ads 360 gains retail media capabilities
Tech giant claims new features will increase efficiency and scale for retail media with self-service.
Marketing artificial intelligence (AI)
Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote
Microsoft’s Talisha Padgett shares her approach to infusing genAI across the customer journey in her keynote presentation at The MarTech Conference.
How to find and nurture top-notch B2B writers for high-converting content
A strategic approach to building a team of savvy B2B writers with the ability to craft compelling content that resonates with your audience.
How martech leaders must embrace AI for customer-centric marketing
Explore the imperative for martech leaders to personally upskill and embrace AI to deliver true customer personalization in 2024 and beyond.
Katie Robbert: Spotlight on the expert
The Trust Insights CEO talks about her love of data, co-founding her company and the challenges she's faced being a woman in technology.
Marketing artificial intelligence (AI)
Retailers struggle with basics for generative AI
Retailers can't wait to start improving in-store and online experiences with genAI. First, they need to get their data in order, finds Salesforce in a new survey.
Don’t miss MarTech this week – 50+ free online sessions
Unlock the entire MarTech experience, online March 19-20, for free. No hidden fees, no travel headaches, no time out of the office.
Marketing artificial intelligence (AI)
3 low-cost tools for data-driven marketing: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how small businesses can launch their digital transformation.
Marketing artificial intelligence (AI)
3 proven ways to use ChatGPT to beef up your content strategy
Scale content creation, outmaneuver competitors and intuitively map reader journeys using ChatGPT.
The false allure of B2B intent data
Unpack the complexities of intent data, from false positives to the value it brings, and why it's crucial not to rely solely on in-market signals.
Navigating the cookieless future with cross-functional teams
The cookieless future demands teamwork. Learn the importance of cross-functional collaboration for marketers, IT professionals and beyond.
LinkedIn now allows brands to sponsor any organic post
Businesses can now promote content from any user on LinkedIn with Thought Leader ads, as opposed to just verified employees.
5 impactful ways to level up your email marketing designs
Craft bespoke email designs to stand out in crowded inboxes. Let your brand's voice shine through with unique layouts.
Q&A with David Iscove: The MarTech Conference
Join David Iscove at the MarTech Conference to get actionable advice on using AI to achieve true customer-centricity.
Marketing artificial intelligence (AI)
Oracle brings new genAI capabilities to Oracle Fusion Cloud Applications Suite
At Oracle CloudWorld in London, new generative AI tools for marketing, sales and service were unveiled.
Ad industry steps up to meet signal loss, privacy challenges: IAB
The digital advertising ecosystem finally seems to be preparing for the new, cookie-free, privacy-first environment that is just around the corner.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: March 14
Nearly a quarter of a billion people have downloaded AI girlfriend and boyfriend apps on Android phones alone.
Q&A with Alicia Arnold: The MarTech Conference
Alicia Arnold will be joining us at the MarTech Conference to talk about the metrics of customer experience.
The sticky problem of martech integration
Martech innovations have created hundreds of little islands of strategy, tactics and data.
How to protect customer trust when using AI
With AI everywhere, suspicion is on the rise. A company’s reputation plays an increasingly important role, so how do you avoid damaging it?
Marketing artificial intelligence (AI)
Gaurav Kachhawa: Looking forward with AI
The CPO of Gupshup discusses what happens when business optimism runs into AI realities, and how AI is going to change everything very soon.
20 questions to ask customer data platform vendors during the demo
Once you've chosen a short list of vendors and scheduled demos, think about the questions to ask them.
Meta announces major updates to Advantage+ and Shopping Ads
The updates aim to help marketers create ads that make consumers feel more confident about making a purchase
How to augment market research and glean customer insights with AI
Learn how AI-driven data mining and sentiment analysis can deliver more accurate and actionable customer insights.
Marketing artificial intelligence (AI)
Riding the AI tsunami: Harnessing creativity and efficiency in the digital age
Dive into the world of AI-powered marketing strategies for consumer-packaged goods, revealing new avenues for creativity and efficiency.
How to find your next, best customers with ABM
Here’s how account-based marketing (ABM) can help you identify and acquire your next, highest-value customers.
How Canva is approaching B2B customers with AI-powered tools
Canva rallies customers with a B2B push to get the word out about its Magic Studio suite of AI products.
Marketing artificial intelligence (AI)
Microsoft rolls out Copilot AI to more advertisers
Copilot allows marketers to instantly generate assets for campaigns, such as images, headlines, and descriptions.
The B2B CEO’s social media checklist
Gain insights on transforming social media from a tactical afterthought to a strategic revenue driver for B2Bs.
Marketing artificial intelligence (AI)
Using multi-touch attribution to build a brand: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: mastering multi-touch attribution.
Simplifying your martech stack: From pipeline efficiency to brand affinity
Learn how to adapt your martech stack to better serve the 95% of future customers not ready to buy now.
Google Marketing Platform launches new API with enhanced capabilities
The new API allows marketers to move properties between standard and Analytics 360, providing flexibility for deeper insights.