Marketing artificial intelligence (AI)
Yomi Tejumola: Looking forward with AI
Marketing has an AI skills shortage. The only way to solve it is upskilling the people you already have. Here's what it can take to do that.
Marketing artificial intelligence (AI)
Marketing has an AI skills shortage. The only way to solve it is upskilling the people you already have. Here's what it can take to do that.
Marketing artificial intelligence (AI)
53% of marketers believe AI will significantly enhance targeting and ad relevance according to Cooler Screens study.
Adapt your cold email strategy to the latest spam policy updates. Ensure your emails resonate with prospects and drive meaningful results.
Identity management platforms can be a big help to marketers, but do you need one? This guide will help you find the answer.
Don't let a badly performed email frequency test cost you money. When done right, higher frequency can pay off with more revenue.
Learn the strengths of leading vendors like Adobe, Oracle, Salesforce and more.
Learn how to optimize advertising performance with privacy-safe, real-time event forwarding.
What the company is calling a "glitch" kept more than 500,000 users across the world from accessing the tech giant's platforms.
Explore new updates and features across all hubs and tiers make HubSpot more powerful than ever.
Explore the disconnects behind this brand’s customer experience initiative, and how martech and MOps teams can provide viable solutions.
What used to be a promising domain for growth and creativity has degraded beyond repair.
Across the big ad/media holding company space, there's a lot of talk about AI investments and partnerships. But that's not their only focus.
Learn how agile planning, customer focus and skill diversification can empower leaders to thrive amid market uncertainty.
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: metrics for improving customer journey orchestration.
Safeguard your marketing automation campaigns and prevent embarrassing mishaps with these essential checks.
The 'bad guys' won't be deterred. The 'good guys' will be injured.
Marketing artificial intelligence (AI)
The national retailer uses Bloomreach technology to boost online discoverability and identify ecommerce opportunities.
With third-party cookies on their way out, here’s how marketers can future-proof data collection and leverage first-party data strategies.
More European legal problems for Google as Axel Springer and other well-known German publishers sue over alleged abuse of its market position.
Explore essential retention marketing approaches to boost B2B profitability by increasing customer life-time value.
Build and maintain a high-quality email marketing database using first-party data, email verification, double opt-in and more.
Marketing artificial intelligence (AI)
Five popular AI models get failing grades when tested on their ability to answer basic questions about elections and voting.
Customer relationship management (CRM)
CEO Marc Benioff kicked off the earnings call by talking a little about Salesforce's success and a lot about the problems with AI.
Marketing artificial intelligence (AI)
With the AI train coming down the track fast, consultancies and analysts in the martech space need to consider and adjust the services they are offering.
Move past the "do more with less" mentality in marketing. Focus on maximizing value from existing resources and technology investments.
When he was a kid, Scott Gillum dreamt of running a business. He made his dream come true with a company focused on work/life balance.
If you're considering buying or upgrading a marketing automation solution be sure to ask vendors theses questions.
Users will be able to access TruAudience identity-related data directly within Snowflake's data clean room, Samooha.
The B2B obsession with lead gen metrics contradicts marketing fundamentals and prevents awareness from developing into active demand.
Here's how retail brands can connect with consumers by delivering valuable content whenever and wherever they need it.
Only 30% have access to a single customer engagement platform capable of creating personalized, seamless experiences across channels.
Marketing artificial intelligence (AI)
The marketing automation platform introduces new AI-powered segmentation, email and SMS tools for experiences across channels.
Marketing artificial intelligence (AI)
The AI train is coming down the track and 2024 is the year winning brands and vendors will climb aboard.
Connecting with creators and influencers can boost brand visibility. Tap into this strategy to build trust and engagement with your audience.
Learn how embracing authenticity and purpose in marketing can lead to more fulfilling careers and meaningful connections with customers.
Google claims the U.S. Government is trying to penalize it for being successful in a post-trial brief submitted to a DC Judge.
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: What to look at when marketing doesn't move the needle.
Justin Sharaf will be leading the MOps panel at The MarTech Conference, discussing how teams should be preparing to use AI.
Marketers must partner with IT to audit their martech stack, increase adoption through accountability and rethink team structures for greater efficiency.
Learn how brands can enhance experiences, from anticipating customer needs to improving record-keeping and communication.