Customer & Digital Experience
How digital-first customers respond to trust-based marketing engagement
Salesforces’s State of the Connected Customer report shows high demand for top-level service and experience. Delivering this builds trust.
Data
SAS announces AVOD ad management platform
The analytics vendor also announced enhancements to its cloud-based analytics platform and a number of new partnerships.
Marketing Operations
Tips to incorporate knowledge collection into your daily workflows
Or, how to stop worrying and embrace the information tsunami.
Digital Transformation
Implementing a CDP? Have use cases ready for a smooth transition
M&T Bank made sure they got the most out of their CDP by lining up use cases for omnichannel orchestration.
Customer & Digital Experience
How estimated reading times increase content engagement
Letting your readers know how much time it takes to read your content helps improve user experience.
Digital Transformation
How Planful uses customer intent to speed up the B2B buying cycle
The financial planning platform is using customer reviews and downstream intent data to improve their ABM strategy and boost B2B marketing engagement.
Customer & Digital Experience
Are you prepared for Google Analytics 4?
Learn actionable tactics and proven steps to make the switch to GA4 a smooth (and successful!) one.
Marketing Operations
How to get better leads and conversions with Google’s AI
Get more control over Smart Bidding and max out ROI with value-based bidding.
Data
A statistical picture of the cost of digital advertising fraud
24% of web traffic is bots being used for fraud and theft.
Data
3 ways to optimize first-party data collection
First-party data is more important than ever in a digital-first world.
Data
Cord cutting gains steam after 4% drop last year
US cable subscriptions down by 30 million since 2020.
Marketing Operations
Here’s how startups and small companies should build their marketing stacks
A guide to building your initial martech stack - the right way.
Customer & Digital Experience
So you think you’re a martech genius?
Take our quick 10-question quiz to find out!
Performance Marketing
8 companies that use social media marketing effectively
Are you reaching your audience on social media? Here are some of the most successful campaigns to use as inspiration.
Customer & Digital Experience
Ceros announces new integrations with sales enablement platforms
The interactive content platform will deliver creative directly to Highspot and Showpad.
Data
A guide to the strange new world of identity resolution
What are the strengths and weaknesses of different data providers?
Customer & Digital Experience
Accelerate customer journey automation with this CDP roadmap
In this webinar, learn how Autodesk created a future-proof stack to achieve a seamless, omnichannel customer experience.
Performance Marketing
Better reporting can improve email performance
When it comes to improving your email programs, it's all about the numbers.
Digital Transformation
Good morning: Change is constant
And that's why the MarTech Replacement Survey is so important.
Customer & Digital Experience
How connecting customer data drives personalized experiences
Without a full view of customer data, marketers will have a hard time improving brand experiences.