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Customer & Digital Experience

How digital-first customers respond to trust-based marketing engagement

Salesforces’s State of the Connected Customer report shows high demand for top-level service and experience. Delivering this builds trust.

Chris Wood | May 10, 2022 at 3:38 pm ET

Data

SAS announces AVOD ad management platform

The analytics vendor also announced enhancements to its cloud-based analytics platform and a number of new partnerships.

Kim Davis | May 10, 2022 at 3:16 pm ET

Marketing Operations

Tips to incorporate knowledge collection into your daily workflows

Or, how to stop worrying and embrace the information tsunami.

Pamela Parker | May 10, 2022 at 2:53 pm ET

Digital Transformation

Implementing a CDP? Have use cases ready for a smooth transition

M&T Bank made sure they got the most out of their CDP by lining up use cases for omnichannel orchestration.

Chris Wood | May 10, 2022 at 2:43 pm ET

Customer & Digital Experience

How estimated reading times increase content engagement

Letting your readers know how much time it takes to read your content helps improve user experience.

Akshat Biyani | May 10, 2022 at 12:36 pm ET

Digital Transformation

How Planful uses customer intent to speed up the B2B buying cycle 

The financial planning platform is using customer reviews and downstream intent data to improve their ABM strategy and boost B2B marketing engagement.

Jacqueline Dooley | May 10, 2022 at 12:06 pm ET

Customer & Digital Experience

Are you prepared for Google Analytics 4?

Learn actionable tactics and proven steps to make the switch to GA4 a smooth (and successful!) one.

Lauren Donovan | May 10, 2022 at 10:18 am ET

Marketing Operations

How to get better leads and conversions with Google’s AI

Get more control over Smart Bidding and max out ROI with value-based bidding.

Optmyzr | May 10, 2022 at 7:00 am ET

Data

A statistical picture of the cost of digital advertising fraud

24% of web traffic is bots being used for fraud and theft.

Constantine von Hoffman | May 9, 2022 at 3:28 pm ET

Data

3 ways to optimize first-party data collection

First-party data is more important than ever in a digital-first world.

Corey Patterson | May 9, 2022 at 1:29 pm ET

Data

Cord cutting gains steam after 4% drop last year

US cable subscriptions down by 30 million since 2020.

Constantine von Hoffman | May 9, 2022 at 11:48 am ET

Marketing Operations

Here’s how startups and small companies should build their marketing stacks

A guide to building your initial martech stack - the right way.

Anita Brearton | May 9, 2022 at 11:47 am ET

Customer & Digital Experience

So you think you’re a martech genius?

Take our quick 10-question quiz to find out!

Henry Powderly | May 9, 2022 at 10:00 am ET

Performance Marketing

8 companies that use social media marketing effectively

Are you reaching your audience on social media? Here are some of the most successful campaigns to use as inspiration.

Akshat Biyani | May 6, 2022 at 2:10 pm ET

Customer & Digital Experience

Ceros announces new integrations with sales enablement platforms

The interactive content platform will deliver creative directly to Highspot and Showpad.

Kim Davis | May 6, 2022 at 1:43 pm ET

Data

A guide to the strange new world of identity resolution

What are the strengths and weaknesses of different data providers?

Constantine von Hoffman | May 6, 2022 at 1:29 pm ET

Customer & Digital Experience

Accelerate customer journey automation with this CDP roadmap

In this webinar, learn how Autodesk created a future-proof stack to achieve a seamless, omnichannel customer experience.

Cynthia Ramsaran | May 6, 2022 at 1:18 pm ET

Performance Marketing

Better reporting can improve email performance

When it comes to improving your email programs, it's all about the numbers.

Kath Pay | May 6, 2022 at 10:05 am ET

Digital Transformation

Good morning: Change is constant

And that's why the MarTech Replacement Survey is so important.

Chris Wood | May 6, 2022 at 9:36 am ET

Customer & Digital Experience

How connecting customer data drives personalized experiences

Without a full view of customer data, marketers will have a hard time improving brand experiences.

Corey Patterson | May 5, 2022 at 3:08 pm ET
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Webinars

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Content Comes First: Transform Your Operations With DAM

Dominate Your Competition with Google Auction Insights and Search Intelligence

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Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

See More Whitepapers

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