Salary and Career
MarTech Salary and Career: Anson Li is moving fast
"It's not just about targeting users and building LTV and user acquisition. There's a lot more about it."
Marketing Management
MarTech Salary and Career Survey shows big rewards for knowing marketing and machines
Marketing and marketing operations are hot career options.
Customer & Digital Experience
Tough times increasing consumers’ desire for reliable, trustworthy companies
74% say communicating honestly and transparently is more important now than pre-pandemic.
Digital Transformation
Today’s B2B buyers are calling the tune
And it's different from yesterday's tune. B2B marketers need to understand that the tempo is different and the dance steps are faster.
Data
Measuring the invisible: The truth about marketing attribution
Is marketing attribution a myth or reality? Here are three tips for doing attribution as well as it can be done.
Marketing Operations
OneTrust lays off 950 employees
Privacy management startup hit by flight of capital out of VC funds.
Data
IAB Tech Lab prepares digital media industry for ‘watershed moment’
AT IAB Tech Lab’s Transcend event in New York, CEO Anthony Katsur and others laid out their vision to navigate privacy, clamp down on fraud and grow CTV.
Customer & Digital Experience
Why being purpose-driven goes hand-in-hand with being profit-driven and resilient
Brands that put purpose at the heart of what they do can future-proof themselves in an ever-shifting marketplace. Here's a framework for becoming purpose-driven.
Performance Marketing
What do SEO platforms do and how do they help marketers get found on search engines?
Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.
Marketing Operations
HubSpot brings popular enterprise features to pro-level customers in its latest release
Why HubSpot users should care about six of the top HubSpot updates from mid-April to mid-May.
Performance Marketing
Webinar: Get beyond the blast with this next-level email strategy
Status quo email automation isn’t enough for today’s customers.
Digital Transformation
Digital revenues skyrocket for B2B businesses
40% of income now comes from digital channels, up from 28% two years ago.
Data
Facebook said to be planning Basic Ads product
It won't help brands looking for granular targeting and lead generation.
Digital Transformation
New solution promises improved data visualization to streamline campaign reporting
New capabilities from Basis Technologies will help agencies communicate campaign performance to clients.
Digital Transformation
20 questions to ask during an email marketing platform demo
Don't forget to ask vendors about project methodologies, reporting, and support before moving on to the negotiations and purchasing stages.
Marketing Management
Getting started with the Agile Marketing Navigator: How to determine the minimally viable launch
Work as an entire delivery team with your business stakeholders to quickly gain alignment.
Customer & Digital Experience
A hands-on solution for powerful digital experiences
You’re Invited! Join Scot Gillespie, CTO and general manager at Arc XP and AWS, for a special conversation on rich experiences tailored to your needs.
Digital Transformation
Drift appoints new CEO, David Cancel to become executive chairman
Scott Ernst will take over the reins from Cancel, while Cancel's co-founder Elias Torres continues as CTO.
Customer & Digital Experience
How B2B marketers can leverage the metaverse
Why should consumer brands have all the virtual fun?
Customer & Digital Experience
Salesforce launches pilot NFT cloud
Plus multiple enhancements to Commerce Cloud and Marketing Cloud, including a Commerce Marketplace.