Marketing Operations
OneTrust lays off 950 employees
Privacy management startup hit by flight of capital out of VC funds.
Data
IAB Tech Lab prepares digital media industry for ‘watershed moment’
AT IAB Tech Lab’s Transcend event in New York, CEO Anthony Katsur and others laid out their vision to navigate privacy, clamp down on fraud and grow CTV.
Customer & Digital Experience
Why being purpose-driven goes hand-in-hand with being profit-driven and resilient
Brands that put purpose at the heart of what they do can future-proof themselves in an ever-shifting marketplace. Here's a framework for becoming purpose-driven.
Performance Marketing
What do SEO platforms do and how do they help marketers get found on search engines?
Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.
Marketing Operations
HubSpot brings popular enterprise features to pro-level customers in its latest release
Why HubSpot users should care about six of the top HubSpot updates from mid-April to mid-May.
Performance Marketing
Webinar: Get beyond the blast with this next-level email strategy
Status quo email automation isn’t enough for today’s customers.
Digital Transformation
Digital revenues skyrocket for B2B businesses
40% of income now comes from digital channels, up from 28% two years ago.
Data
Facebook said to be planning Basic Ads product
It won't help brands looking for granular targeting and lead generation.
Digital Transformation
New solution promises improved data visualization to streamline campaign reporting
New capabilities from Basis Technologies will help agencies communicate campaign performance to clients.
Digital Transformation
20 questions to ask during an email marketing platform demo
Don't forget to ask vendors about project methodologies, reporting, and support before moving on to the negotiations and purchasing stages.
Marketing Management
Getting started with the Agile Marketing Navigator: How to determine the minimally viable launch
Work as an entire delivery team with your business stakeholders to quickly gain alignment.
Customer & Digital Experience
A hands-on solution for powerful digital experiences
You’re Invited! Join Scot Gillespie, CTO and general manager at Arc XP and AWS, for a special conversation on rich experiences tailored to your needs.
Digital Transformation
Drift appoints new CEO, David Cancel to become executive chairman
Scott Ernst will take over the reins from Cancel, while Cancel's co-founder Elias Torres continues as CTO.
Customer & Digital Experience
How B2B marketers can leverage the metaverse
Why should consumer brands have all the virtual fun?
Customer & Digital Experience
Salesforce launches pilot NFT cloud
Plus multiple enhancements to Commerce Cloud and Marketing Cloud, including a Commerce Marketplace.
Data
The new identity landscape: A marketer’s guide
What marketers can do now to navigate the big privacy reset.
Data
Does your organization need an identity resolution platform?
While identity management platforms can help marketers track customers across devices, ask these important questions first before starting the buying process.
Customer & Digital Experience
US businesses’ CX scores down from last year’s all-time high
The average score dropped in 10 industries and rose in three, almost the exact opposite of 2021.
Customer & Digital Experience
Samsung expands metaverse presence with Discord
Samsung’s launch on the gaming community platform will give fans access to events, products and NFT drops.
Customer & Digital Experience
Wix relaunches hotels solution
With travel showing signs of recovering, the hotel industry will be looking to raise its CX game.