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Customer & Digital Experience

Revolutionizing customer experiences at every touchpoint

Forsta and Rio SEO combine to provide technology solutions spanning the entire customer journey, from discovery to brand advocacy.

Rio SEO | Jul 27, 2022 at 7:00 am ET

Customer & Digital Experience

No matter the time of year, there’s a holiday you should be planning a campaign for

Pinterest marketing insights suggest early and often as the best approaches to holiday campaigns.

Chris Wood | Jul 26, 2022 at 1:56 pm ET

B2B Marketing

Oracle announces next gen Fusion Sales

Oracle extends its Fusion Cloud CX offering by automating the closing stages of conversion.

Kim Davis | Jul 26, 2022 at 11:48 am ET

Customer Journey

Questions to ask vendors before buying a customer journey orchestration solution

Important steps to take and questions to ask when narrowing the CJO field.

Pamela Parker | Jul 26, 2022 at 10:59 am ET

B2C Marketing

Brands’ cost-cutting moves are costing them customers

62% of U.S. consumers say they'll stop buying from brands that engage in shrinkflation.

Constantine von Hoffman | Jul 25, 2022 at 2:49 pm ET

B2B Marketing

Get your front row seat for the race to be the B2B revenue platform of record

The jockeying is on among leaders in a new B2B mega-category: revenue tech.

Scott Vaughan | Jul 25, 2022 at 9:28 am ET

Customer & Digital Experience

What is marketing performance management and how can it help you?

MPM's help marketers allocate future spend and bring it in line with business goals.

Pamela Parker | Jul 25, 2022 at 9:00 am ET

Social Media Marketing

TikTok is setting the ground rules for social media

Recent moves by Facebook and Instagram show a closer embrace of the short form video content that has made TikTok a sensation.

Kim Davis | Jul 22, 2022 at 12:52 pm ET

Customer Journey

How to decide if you’re ready for a customer journey orchestration solution

Once you understand the benefits of customer journey orchestration you can begin asking the right questions.

Pamela Parker | Jul 22, 2022 at 11:54 am ET

Marketing Operations

How is marketing operations evolving?

Where should the people who manage and run martech fit in the organizational structure?

Tony Byrne | Jul 22, 2022 at 9:00 am ET

Customer & Digital Experience

Research: Latest digital marketing trends to better connect with customers

Discover the new ways marketers are delivering exceptional experiences.

Oracle Advertising and Customer Experience | Jul 22, 2022 at 7:00 am ET

Marketing Operations

Webinar: What you need to know to rise above economic and buyer uncertainty

Tune in to this panel to get key findings from MarTech's survey.

Cynthia Ramsaran | Jul 21, 2022 at 5:09 pm ET

Loyalty Marketing

Gap partners with DOGAMI to release pet-themed NFTs

Users in the “petaverse” will gain NFT access to Gap swag for their virtual pets, beginning July 27.

Chris Wood | Jul 21, 2022 at 3:00 pm ET

Loyalty Marketing

51% of consumers would leave a brand if digital experience isn’t as good as in-person

PwC survey finds younger consumers are more likely to switch brands.

Chris Wood | Jul 21, 2022 at 1:53 pm ET

Agile Marketing

Getting Started with the Agile Marketing Navigator: Team Showcase

Agile marketers should bring the team together regular to showcase wins and learn quickly from losses.

Stacey Ackerman | Jul 21, 2022 at 12:12 pm ET

Performance Marketing

4 tips to maximize your ad spend and protect the customer experience

How to ensure no ad dollar is wasted in an economic downturn

Intellimize | Jul 21, 2022 at 7:00 am ET

Customer & Digital Experience

Federal data privacy bill could make life easier for marketers

It would override state privacy laws and set tough standards for gathering and using personal data.

Constantine von Hoffman | Jul 20, 2022 at 12:47 pm ET

Customer & Digital Experience

What is customer journey orchestration and how does it work?

Here are the goals and core capabilities of customer journey orchestration solutions.

Pamela Parker | Jul 20, 2022 at 12:27 pm ET

Customer & Digital Experience

3 ways to avoid email automation breakdowns

Your marketing automations must build in exclusions for people who don't receive a follow-up message.

Ryan Phelan | Jul 20, 2022 at 9:05 am ET

Email Marketing

Email marketing is continually developing. Are you keeping up?

No matter how things change, email marketing remains the key for businesses seeking to connect with and learn about their customers.

Digital Marketing Depot | Jul 20, 2022 at 8:55 am ET
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Webinars

SEO Recon: The What, Why, and How for Building Amazing Links

Unlock the Cutting-Edge Potential of QR Codes

Why Finding the Right Platform is the Key to Winning in Email Marketing

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Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

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