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Privacy

Google’s third-party cookie delay: Adtech reacts

The adtech and data world reacts to Google's latest delay on the death of third-party cookies.

Kim Davis | Jul 28, 2022 at 11:47 am ET

Marketing Technology

20 questions to ask MPM system vendors

What you need to know when assessing MPM vendors.

Pamela Parker | Jul 28, 2022 at 9:26 am ET

Agile Marketing

Team Improvement: Getting started with the Agile Marketing Navigator

Team Improvement sessions should be conducted by and for the team. Here are the benefits.

Stacey Ackerman | Jul 28, 2022 at 9:00 am ET

Performance Marketing

Webinar: Unlock the power of TikTok for your social strategy

Learn how to outperform your competitors.

Cynthia Ramsaran | Jul 27, 2022 at 4:38 pm ET

Privacy

Google again delays third-party cookie deprecation

Cookies will now remain in operation on Chrome until late 2024.

Kim Davis | Jul 27, 2022 at 2:58 pm ET

Compliance

Only 11% of US businesses fully comply with CCPA privacy law

B2C and B2B companies are equally poor at compliance.

Constantine von Hoffman | Jul 27, 2022 at 2:16 pm ET

Advertising

5 paths to post-cookie personalized advertising

CDPs. Identity resolution. 2nd party data. Contextual advertising. Marketers are testing insight-rich sources to build audience profiles.

Ken Zachmann | Jul 27, 2022 at 11:00 am ET

Customer Data Platform (CDP)

The myth of the single customer record

Most companies find ways to cope with the limitations that prevent creating a single-source-of-truth “golden record."

Greg Krehbiel | Jul 27, 2022 at 9:05 am ET

Marketing Analytics

How to decide if you should get a marketing performance management platform

Implementing an MPM platform has implications for every aspect of your marketing operations and business.

Pamela Parker | Jul 27, 2022 at 9:00 am ET

Customer & Digital Experience

Revolutionizing customer experiences at every touchpoint

Forsta and Rio SEO combine to provide technology solutions spanning the entire customer journey, from discovery to brand advocacy.

Rio SEO | Jul 27, 2022 at 7:00 am ET

Customer & Digital Experience

No matter the time of year, there’s a holiday you should be planning a campaign for

Pinterest marketing insights suggest early and often as the best approaches to holiday campaigns.

Chris Wood | Jul 26, 2022 at 1:56 pm ET

B2B Marketing

Oracle announces next gen Fusion Sales

Oracle extends its Fusion Cloud CX offering by automating the closing stages of conversion.

Kim Davis | Jul 26, 2022 at 11:48 am ET

Customer Journey

Questions to ask vendors before buying a customer journey orchestration solution

Important steps to take and questions to ask when narrowing the CJO field.

Pamela Parker | Jul 26, 2022 at 10:59 am ET

B2C Marketing

Brands’ cost-cutting moves are costing them customers

62% of U.S. consumers say they'll stop buying from brands that engage in shrinkflation.

Constantine von Hoffman | Jul 25, 2022 at 2:49 pm ET

B2B Marketing

Get your front row seat for the race to be the B2B revenue platform of record

The jockeying is on among leaders in a new B2B mega-category: revenue tech.

Scott Vaughan | Jul 25, 2022 at 9:28 am ET

Customer & Digital Experience

What is marketing performance management and how can it help you?

MPM's help marketers allocate future spend and bring it in line with business goals.

Pamela Parker | Jul 25, 2022 at 9:00 am ET

Social Media Marketing

TikTok is setting the ground rules for social media

Recent moves by Facebook and Instagram show a closer embrace of the short form video content that has made TikTok a sensation.

Kim Davis | Jul 22, 2022 at 12:52 pm ET

Customer Journey

How to decide if you’re ready for a customer journey orchestration solution

Once you understand the benefits of customer journey orchestration you can begin asking the right questions.

Pamela Parker | Jul 22, 2022 at 11:54 am ET

Marketing Operations

How is marketing operations evolving?

Where should the people who manage and run martech fit in the organizational structure?

Tony Byrne | Jul 22, 2022 at 9:00 am ET

Customer & Digital Experience

Research: Latest digital marketing trends to better connect with customers

Discover the new ways marketers are delivering exceptional experiences.

Oracle Advertising and Customer Experience | Jul 22, 2022 at 7:00 am ET
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Webinars

Tracking Growth From Organic Search

Beyond the Buzzword: Transform Digitally to Drive Organic & SEO Growth

Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand

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Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

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