GA4 isn’t about page views — it’s about different types of trackable events which provide actionable data..
HybridCompute from ActionIQ will allow the CDP to query data from external sources like enterprise data lakes.
A new report from G2 shows buyers shifting away from vendor interactions as vendor trust wanes.
Consumers trust us with their data because they value our brand. In return, we need to make their experience the best possible. Here's how.
Wading into controversial topics can be be risky for brands. Here's how CMOs and marketing leaders can make sense of their stances.
Multi-pronged campaign has users hunting for clues on Discord, acquiring NFTs and attending virtual events in Decentraland.
No matter how big or small your budget is, what matters is how you spend it. Learn how to get higher returns from your marketing investment.
43% of people with disabilities abandoned an online purchase because of accessibility issues.