A marketers' guide to CRM and its relationship-building capabilities.
The market is quickly evolving, as modern marketers demand integrated marketing functionality that rapidly translates into bottom-line return.
Customer data platforms give marketers control over customer data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement.
Partnerships and outsourcing are key priorities for agencies in stepping up their marketing technology game for clients.
Account-based Marketing (ABM)
By working with one or more of the many ABM tool vendors, marketers can better navigate the rapidly evolving B2B landscape.