Customer & Digital Experience
ActionIQ rebrands and launches CX Hub
AIQ, as the company will now be known, says it is evolving from a CDP to a CX solution.
Customer & Digital Experience
AIQ, as the company will now be known, says it is evolving from a CDP to a CX solution.
Customer & Digital Experience
The Gap-owned retailer’s first-ever web3 activation will feature a t-shirt giveaway and charity auction.
Marketing Management
Do manual processes such as inputting data to spreadsheets still play a big role in your working life?
Performance Marketing
It isn't too early to put key things in place so that when the holidays arrive, you'll be ready.
Customer & Digital Experience
PepsiCo's head of gaming and esports shares his playbook for connecting with gamers and fans.
Digital Transformation
Xanterra is using a customer "Golden Record" to deliver on its promise of personalized customer experiences.
Marketing Management
How to ditch old, bad planning habits and adopt new ones more responsive to a fast-moving world.
Customer & Digital Experience
Learn how to attract, convert and retain this new consumer.
Customer & Digital Experience
Movable Ink's new Da Vinci AI offering is aimed at serving lifetime customer value rather than immediate revenue maximization.
Customer & Digital Experience
Second time company has settled a federal lawsuit about advertising bias.
Customer & Digital Experience
How to be sure you're in the driver's seat, not the vendor.
Customer & Digital Experience
The partnership will provide access to 25 million addressable TV households through combined DIRECTV, DISH Media and Fios plugged into the Yahoo DSP.
Data
Without clean, actionable data, brands will have a difficult time succeeding in digital marketing.
Customer & Digital Experience
At Cannes Lions, IBM promoted their Advertising Fairness pledge and released tools to help brands capture and mitigate bias.
Marketing Management
These few first steps will start your journey off on the right track and set you up for future success.
Customer & Digital Experience
Join Michelle Lerner, senior director at Bench Metrics and AWS, for a special conversation and hands-on solution demonstration.
Customer & Digital Experience
ReviewTrackers will help users of the experience improvement platform access customer voices.
Data
As the linchpin to a customer-centric strategy, identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.
Marketing Management
Some common ways to organize your martech stack and the unique benefits of each approach.
Data
The Digital Price Index doesn't include airline tickets whose cost was up 30% last month.