Marketing Operations
What is CRM and how does it support marketing?
A marketers' guide to CRM and its relationship-building capabilities.
Data
FLoC is off the table as Google switches to targeting by Topics
Forget FLoC says Google, betting instead on topics of interest as a means of segmenting and targeting audiences.
Performance Marketing
How to fix the broken sales-marketing lead funnel
Sales and marketing can come together by fixing the broken lead funnel.
Data
Attorneys general sue Google over location marketing practices
There's sinister talk of "dark patterns" used by Google to track users and improve Google ad performance.
Uncategorized
Zefr promises brand safety on TikTok with new AI offering
Zefr’s brand safety and suitability categories are mapped to the Global Alliance of Responsible Media (GARM).
Data
Prioritizing data privacy leads to brand trust
A new survey from MediaMath confirms consumers really do care how brands handle their personal information.
Data
Good morning: Please fill out this form
Groups supporting legislation to ban the use of personal data to target ads are asking for your personal data.
Marketing Operations
Why marketing automation is crucial to your success
Learn how it makes your campaigns more effective and drives sales
Marketing Operations
What are marketing automation platforms, what do they do, and how is the vendor landscape changing?
The market is quickly evolving, as modern marketers demand integrated marketing functionality that rapidly translates into bottom-line return.
Marketing Operations
What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?
Customer data platforms give marketers control over customer data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement.
Data
How marketers can use behavioral data to improve customer experiences
Understanding customer behavior is vital to enhancing experiences.
Digital Transformation
How are digital agencies helping marketers transform in 2022?
Partnerships and outsourcing are key priorities for agencies in stepping up their marketing technology game for clients.
Data
Piano partners with Snowflake to activate customer data at scale
Piano, the digital experience cloud, will leverage Snowflake as the platform for its customer data analytics.
Account-based Marketing (ABM)
24 questions to ask account-based marketing vendors during a demo
By working with one or more of the many ABM tool vendors, marketers can better navigate the rapidly evolving B2B landscape.
Customer & Digital Experience
Good morning: Go for gold
Identify the golden milestones on the customer journey and make each one of them count.
Marketing Operations
Real Story on MarTech: Beware of vendor bullying
Empower your team to push back and avoid long-term consequences of making bad technology decisions.
Customer & Digital Experience
DistroTV announces Spanish-language ad-supported free streaming bundle
DistroTV's free ad-supported streaming television (FAST) service expands to Latin America.