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Data

Why marketers have a love-hate relationship with complexity

Henk-jan ter Brugge, director, global digital marketing at Philips, talks about getting martech and business closer together.

Constantine von Hoffman | May 16, 2022 at 2:59 pm ET

Marketing Management

If Harry Potter led marketing operations, where would his team sit?

Understanding the pros and cons of locating the marketing ops function within your firm can pay big dividends. Here's a spell that can help.

Spence Darrington | May 16, 2022 at 2:13 pm ET

B2C Marketing

How a smart email strategy helped Apple Rose Beauty thrive during the pandemic

The boutique beauty brand used ActiveCampaign’s CX technology to level up their customer communication strategy, successfully pivoting to online sales during the pandemic.

Jacqueline Dooley | May 16, 2022 at 1:54 pm ET

Data

Martech firms among 3rd parties scooping email addresses from websites prior to form submission

U.S. website visitors at far greater risk than those from the EU, new research finds.

Constantine von Hoffman | May 16, 2022 at 12:57 pm ET

Marketing Management

Martech is mainly about relationships

If you though technology and strategy were the hardest parts of marketing tech, think again. Relationships are fundamental.

Steve Petersen | May 13, 2022 at 10:14 am ET

Marketing Operations

Do it once (and only once) with workflow automation

Repetitive tasks are not only mind-numbing; they increase opportunities for introducing data errors.

Pamela Parker | May 13, 2022 at 8:57 am ET

Customer & Digital Experience

The anatomy of personalized search

Unlock magical customer experiences that foster customer loyalty online with personalization and AI.

Bloomreach | May 13, 2022 at 7:00 am ET

Mobile Marketing

Why we care about mobile marketing: A guide for marketers

The tactics, technologies and strategies you need to connect with customers where they are -- their smartphones.

Jacqueline Dooley | May 13, 2022 at 7:00 am ET

Performance Marketing

Social media platforms see sales boost as pandemic shopping habits take root

Online and hybrid shopping have remained high in the last six months, even though we’re over two years into this pandemic, survey finds.

Chris Wood | May 12, 2022 at 3:51 pm ET

Data

Tools to optimize the customer journey launched by mParticle

Journeys is a new toolset supporting the analysis and optimization of CX, integrating with downstream platforms for the activation of audiences.

Kim Davis | May 12, 2022 at 1:09 pm ET

Digital Transformation

Prepare for CDP implementation using a template for use cases

Sharpen focus during the consideration phase by organizing the tasks and goals that a new CDP can deliver on.

Greg Krehbiel | May 12, 2022 at 1:02 pm ET

Data

Identity and attribution can give your first-party data strategy a boost

You can’t improve ROI without accurately measuring campaign performance. For that, you need solid data and identity.

Chris Wood | May 12, 2022 at 12:27 pm ET

Performance Marketing

Google is giving users greater control over what ads they see

My Ad Center will let users block any ad and get info on why they were chosen to see it.

Greg Finn | May 12, 2022 at 11:10 am ET

Customer & Digital Experience

Using search and email to recognize customer intent

Browsing is no longer a strong indicator of intent. Search tells you more.

Ryan Phelan | May 12, 2022 at 10:39 am ET

Data

A 12-step guide for implementing a digital asset management system

An expert tells what it took to launch an enterprise-wide DAM.

Constantine von Hoffman | May 11, 2022 at 2:56 pm ET

Digital Transformation

CTV overtakes mobile for global ad impressions

A global study by advertising platform Innovid shows CTV leading mobile for the first time in video ad impressions.

Kim Davis | May 11, 2022 at 2:36 pm ET

Digital Transformation

Online inflation is beginning to ease

The Adobe Digital Price Index sees e-commerce price increases finally slowing.

Kim Davis | May 11, 2022 at 11:55 am ET

Data

GA4: What marketers need to know for a successful transition

Marketers face crunch time with Universal Analytics officially sunsetting in July 2023.

Lindsay DiLemmo | May 11, 2022 at 10:46 am ET

Performance Marketing

How-to guide: Create a sustainable, high-performing SEO and content strategy

In this guide, learn how to create a strategy built for performance and aligned with consumer intent.

BrightEdge | May 11, 2022 at 7:00 am ET

Data

The secret to achieving omnichannel success

This webinar teaches you how data-driven strategies and first-rate technology make a sublime customer experience.

Cynthia Ramsaran | May 10, 2022 at 4:41 pm ET
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Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

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