LinkedIn introduces CTV ads for B2B campaigns
LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads.
LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads.
Sources say Alphabet has been in talks with investment banks over the possibility of a deal.
What makes an email marketer truly exceptional? Learn 10 key characteristics behind email marketing mastery.
AI and CRM enhancements and insightful analytics will transform your efficiency and strategic decision making.
The 20-year-old social media platform is a hot topic now. Here's what you need to know about it get the most for your marketing dollar.
Natalie Jackson tells us about her start in creative writing and magazine publishing, and about the role of thought leadership in her professional development.
We talk to Adobe partners about some of the challenges created by genAI and its ability to scale content creation.
Practical strategies to navigate your day with energy, focus and balance by aligning with your natural ultradian rhythms.
Marketing artificial intelligence (AI)
Learn how AI has changed content strategy and how you can integrate it with your CMS for maximum impact.
The Green Media Summit looks to give people actionable ideas about how their business and industry can generate less greenhouse gasses.
IAB Tech Lab CEO Anthony Katsur calls for ‘Great Reset’ for ad industry facing epic changes to addressability and managing consumers' privacy.
There was product news for B2B marketers at Adobe Summit around Marketo and Journey Optimizer, as well as enhancements to Real-Time CDP.
Martech doesn't exist in a vacuum. Stay ahead by considering macro factors that impact marketing strategies.
Get actionable tips for finding industry experts, ensuring value alignment and amplifying influencer content across channels.
CDPs govern data collection, data unification, data activation and data insights. The right CDP sets you up for generative AI success.
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to use retargeting to acquire new customers.
As the gaming industry matures, there are new ways for marketers to reach gamers where they are.
Event-led growth is revolutionizing B2B event planning and execution, leading to higher engagement and measurable results.
Brands are adapting digital marketing for the privacy-first era through storytelling, consent-based personalization and more.
Privacy Sandbox raises challenges for advertising on Android devices that are quite different from the challenges presented to the Chrome browser.
Marketing artificial intelligence (AI)
Perhaps the most attention-grabbing announcement at Adobe Summit was GenStudio, an AI-powered workspace for business users. Let's dig deeper.
Organizations thriving with agile practices are applying these five tips to achieve meaningful outcomes that align with their unique needs.
Marketing artificial intelligence (AI)
Understand the potential applications and limitations of generating synthetic data using AI models.
Marketing artificial intelligence (AI)
It's not a question of 'if' AI will deliver value for your team, but 'where.' Here are areas and functions to consider.
The tech giant is experimenting with new product discovery elements, including generative AI for product search and virtual try-on technology.
Marketing artificial intelligence (AI)
86% of startup founders say AI is helping their company's GTM strategy, according to a new HubSpot report.
This approach puts the healthcare consumer first, building loyalty through transparent, educational content that simplifies complex topics.
IAB releases new study and guidelines at its third annual advertising and technology event as 40% of gaming advertisers intend to increase budgets.
Adobe continues to weave generative AI into applications across its platform in a series of new product announcements.
Marketing artificial intelligence (AI)
Use these practical tips to prepare your customer data so you can make the most of artificial intelligence.
Identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.
ABM promises precise B2B targeting, but is it right for you? Learn the pros, cons and key considerations for implementing ABM effectively.
Marketing artificial intelligence (AI)
Get best practices for interacting with AI and learn how to leverage it to boost productivity, creativity, and strategic thinking.
Dissatisfaction rose as time, talent and budget became harder to find and expectations to show ROI increased.
Here’s how optichannel and omnichannel approaches complement each other to maximize customer engagement.
Unify customer data into a single view to drive true personalization without relying on third-party tracking.
How to integrate martech insights across your organization and unlock opportunities and competitive advantage.
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: the best KPIs and optimal frequency for social media.
Overall, the median salary of men is 35% more than the median salary of women. At director and up, women earn 5% more than men.
Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time.