Henk-jan ter Brugge, director, global digital marketing at Philips, talks about getting martech and business closer together.
Understanding the pros and cons of locating the marketing ops function within your firm can pay big dividends. Here's a spell that can help.
The boutique beauty brand used ActiveCampaign’s CX technology to level up their customer communication strategy, successfully pivoting to online sales during the pandemic.
Online and hybrid shopping have remained high in the last six months, even though we’re over two years into this pandemic, survey finds.
Journeys is a new toolset supporting the analysis and optimization of CX, integrating with downstream platforms for the activation of audiences.
In this guide, learn how to create a strategy built for performance and aligned with consumer intent.