Marketers can create and share segments with CDP, enhance them with additional account attributes and activate engagement across channels
Content marketing creates better customer experiences. Here's why it matters, along with tips and tools to help you drive results.
HybridCompute from ActionIQ will allow the CDP to query data from external sources like enterprise data lakes.
A new report from G2 shows buyers shifting away from vendor interactions as vendor trust wanes.
Consumers trust us with their data because they value our brand. In return, we need to make their experience the best possible. Here's how.
Wading into controversial topics can be be risky for brands. Here's how CMOs and marketing leaders can make sense of their stances.
Multi-pronged campaign has users hunting for clues on Discord, acquiring NFTs and attending virtual events in Decentraland.