It seemed like a great marketing idea. Then it backfired. The reasons can be studied, interpreted, and used to improve.
Success in fintech marketing requires not just an understanding of SEC rules and regulations. It demands a strategy focused on customers.
Simultaneous fashion shows on Decentraland and in-store kick off a weeklong multi-channel activation.
Panasonic’s Brian Rowley tells us how marketers and other stakeholders can put the customer first with digital experiences.