Marketing artificial intelligence (AI)
AI-powered martech releases and news: April 11
A new campaign from PEDIGREE and Nexus Studios uses AI to create picture-perfect and location-specific ads for dogs needing a home.
Marketing artificial intelligence (AI)
A new campaign from PEDIGREE and Nexus Studios uses AI to create picture-perfect and location-specific ads for dogs needing a home.
Learn what B2B marketing entails, how it differs from B2C, and what best practices marketers should be aware of.
Here’s how MOps can balance the drive for efficiency with the need for marketing effectiveness, especially as AI tools proliferate.
Marketing artificial intelligence (AI)
We tested three popular chatbots against each other on two marketing topics. You won't believe who won.
Customer relationship management (CRM)
CRM is essential to martech. Doesn't matter if you're B2B or B2C, you use it. Here are the must follow voices to stay up to date on the latest developments.
Elevate your martech beyond just functional tools and transform them into emotional catalysts that aid marketers and delight customers.
Emarsys, an SAP company, is launching tools aimed at helping marketers quickly find relevant content for emails using GenAI.
The new features include the ability to curate product lists and quickly tagging videos across creators' entire library.
AI and changes in buyer behavior are driving new trends in account-based marketing and the technology used for it.
Learn about what's happening to third-party cookie tracking on Chrome (and identifiers on Android). UPDATED: UK's ICO intervenes.
New offering will combine social media campaign management with analytics powered by Talkwalker’s Blue Silk GPT genAI technology.
Digital asset management (DAM)
Leverage metadata across your DAM to improve content organization and build trust in your organization's digital content ecosystem.
Customer journey orchestration
The enterprise customer engagement platform will operate within Snowflake, gaining fast access to business data.
These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate.
Six steps to transition your email marketing from a one-way megaphone to an engaging, relationship-building tool.
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: duties and interview questions for a new business analyst.
Marketing artificial intelligence (AI)
Gartner's AI expert explains how search generative experience will change everything and why chatbots are the next frontier in advertising
Google is urging those who have not yet fully migrated to Google Analytics 4 to do so as soon as possible to prevent potential data loss.
The new Chase Media Solutions boasts 80 million financial customers for brands to send special offers to.
Practical steps to boost martech utilization and streamline operations for improved performance and efficiency.
Marketing artificial intelligence (AI)
AI is great for users, but it's as bad for its creators' bottom lines as it is for the environment.
LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads.
Sources say Alphabet has been in talks with investment banks over the possibility of a deal.
What makes an email marketer truly exceptional? Learn 10 key characteristics behind email marketing mastery.
AI and CRM enhancements and insightful analytics will transform your efficiency and strategic decision making.
The 20-year-old social media platform is a hot topic now. Here's what you need to know about it get the most for your marketing dollar.
Natalie Jackson tells us about her start in creative writing and magazine publishing, and about the role of thought leadership in her professional development.
We talk to Adobe partners about some of the challenges created by genAI and its ability to scale content creation.
Practical strategies to navigate your day with energy, focus and balance by aligning with your natural ultradian rhythms.
Marketing artificial intelligence (AI)
Learn how AI has changed content strategy and how you can integrate it with your CMS for maximum impact.
The Green Media Summit looks to give people actionable ideas about how their business and industry can generate less greenhouse gasses.
IAB Tech Lab CEO Anthony Katsur calls for ‘Great Reset’ for ad industry facing epic changes to addressability and managing consumers' privacy.
There was product news for B2B marketers at Adobe Summit around Marketo and Journey Optimizer, as well as enhancements to Real-Time CDP.
Martech doesn't exist in a vacuum. Stay ahead by considering macro factors that impact marketing strategies.
Get actionable tips for finding industry experts, ensuring value alignment and amplifying influencer content across channels.
CDPs govern data collection, data unification, data activation and data insights. The right CDP sets you up for generative AI success.
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to use retargeting to acquire new customers.
As the gaming industry matures, there are new ways for marketers to reach gamers where they are.
Event-led growth is revolutionizing B2B event planning and execution, leading to higher engagement and measurable results.
Brands are adapting digital marketing for the privacy-first era through storytelling, consent-based personalization and more.