What does ‘Real-Time Marketing’ really mean?
Real-time does not have to mean right now. It’s delivering the information when the end user needs it.
Real-time does not have to mean right now. It’s delivering the information when the end user needs it.
Creating memorable experiences goes beyond integrating AI. Focus on small touches, employee empowerment and anticipating customer needs.
Ana Mourão is a senior digital marketing leader and CDP advisor at the iconic global tools brand Stanley Black & Decker.
Customer relationship management (CRM)
The deal would give the CRM giant powerful data managing tools, a significant customer list and more AI technology.
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: deep links in push notifications for a regional gym chain.
Marketing artificial intelligence (AI)
Essential considerations for integrating AI into your marketing ecosystem, from selecting the right tools to optimizing data and processes.
Explore the strategic role of programs in aligning product management, project management and MOps to drive sustainable growth.
A marketer's guide to the customer data platform market including market growth, trends and a look at some major CDP vendors.
Brands claim that ongoing issues with Meta's algorithm are significantly impacting campaign performance across its platforms.
Marketing artificial intelligence (AI)
A new campaign from PEDIGREE and Nexus Studios uses AI to create picture-perfect and location-specific ads for dogs needing a home.
Learn what B2B marketing entails, how it differs from B2C, and what best practices marketers should be aware of.
Here’s how MOps can balance the drive for efficiency with the need for marketing effectiveness, especially as AI tools proliferate.
Marketing artificial intelligence (AI)
We tested three popular chatbots against each other on two marketing topics. You won't believe who won.
Customer relationship management (CRM)
CRM is essential to martech. Doesn't matter if you're B2B or B2C, you use it. Here are the must follow voices to stay up to date on the latest developments.
Elevate your martech beyond just functional tools and transform them into emotional catalysts that aid marketers and delight customers.
Emarsys, an SAP company, is launching tools aimed at helping marketers quickly find relevant content for emails using GenAI.
The new features include the ability to curate product lists and quickly tagging videos across creators' entire library.
AI and changes in buyer behavior are driving new trends in account-based marketing and the technology used for it.
New offering will combine social media campaign management with analytics powered by Talkwalker’s Blue Silk GPT genAI technology.
Digital asset management (DAM)
Leverage metadata across your DAM to improve content organization and build trust in your organization's digital content ecosystem.
Customer journey orchestration
The enterprise customer engagement platform will operate within Snowflake, gaining fast access to business data.
These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate.
Six steps to transition your email marketing from a one-way megaphone to an engaging, relationship-building tool.
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: duties and interview questions for a new business analyst.
Marketing artificial intelligence (AI)
Gartner's AI expert explains how search generative experience will change everything and why chatbots are the next frontier in advertising
Google is urging those who have not yet fully migrated to Google Analytics 4 to do so as soon as possible to prevent potential data loss.
The new Chase Media Solutions boasts 80 million financial customers for brands to send special offers to.
Practical steps to boost martech utilization and streamline operations for improved performance and efficiency.
Marketing artificial intelligence (AI)
AI is great for users, but it's as bad for its creators' bottom lines as it is for the environment.
LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads.
Sources say Alphabet has been in talks with investment banks over the possibility of a deal.
What makes an email marketer truly exceptional? Learn 10 key characteristics behind email marketing mastery.
AI and CRM enhancements and insightful analytics will transform your efficiency and strategic decision making.
Natalie Jackson tells us about her start in creative writing and magazine publishing, and about the role of thought leadership in her professional development.
We talk to Adobe partners about some of the challenges created by genAI and its ability to scale content creation.
Practical strategies to navigate your day with energy, focus and balance by aligning with your natural ultradian rhythms.
Marketing artificial intelligence (AI)
Learn how AI has changed content strategy and how you can integrate it with your CMS for maximum impact.
The Green Media Summit looks to give people actionable ideas about how their business and industry can generate less greenhouse gasses.
IAB Tech Lab CEO Anthony Katsur calls for ‘Great Reset’ for ad industry facing epic changes to addressability and managing consumers' privacy.
There was product news for B2B marketers at Adobe Summit around Marketo and Journey Optimizer, as well as enhancements to Real-Time CDP.