A look at martech investment and innovation
Roughly the same number of companies/products enter and exit the market each year.
Managing the unpredictable: Getting marketing, sales and operations aligned
Supply chain uncertainty requires marketing, sales and operations to align despite differing goals and incentives.
Webinar: Marketers’ secrets to overcoming challenges
Tune in to this panel to get key findings from MarTech's survey.
Most marketers don’t expect ad spend drop until next year
While predictions are positive, not all actual earnings are following the plan.
Project and Workflow Management
Winning the martech procurement process
Making life easier for executive assistants will also make it easier for you.
Spreadsheets remain critical for marketers
An astounding 80% of marketers say spreadsheets remain "critical" to their work.
How Under Armour’s Curry Brand shoes are taking off in the metaverse
What marketers can learn from Under Armour’s roadmap for “NF3s.”
Managing the unpredictable: The inventory conundrum
Too much inventory or too little? What matters is striking the balance that will keep the customer satisfied.
24 questions to ask ABM vendors before signing the contract
Plus 15 questions to ask customer references, preferably in a business similar to your own.
Webinar: The genius behind QR-code marketing
Tune in and change the way you think about QR opportunities.
Mobile leads growth in the expanding in-game advertising industry
Mobile gaming ad spend is 3.2 times bigger than console.
Google’s third-party cookie delay: Adtech reacts
The adtech and data world reacts to Google's latest delay on the death of third-party cookies.
20 questions to ask MPM system vendors
What you need to know when assessing MPM vendors.
Getting started with the Agile Marketing Navigator: Team Improvement
Team Improvement sessions should be conducted by and for the team. Here are the benefits.
Webinar: Unlock the power of TikTok for your social strategy
Learn how to outperform your competitors.
Google again delays third-party cookie deprecation
Cookies will now remain in operation on Chrome until late 2024.
Only 11% of US businesses fully comply with CCPA privacy law
B2C and B2B companies are equally poor at compliance.
The post-cookie path to personalized advertising
Forward-thinking marketers are testing other insight-rich sources to build audience profiles.
The myth of the single customer record
Most companies find ways to cope with the limitations that prevent creating a single-source-of-truth “golden record."
How to decide if you should get a marketing performance management platform
Implementing an MPM platform has implications for every aspect of your marketing operations and business.