74% of B2B marketers expect budgets to increase next year
Nearly two-thirds say the increases will be modest. No one expects budgets to be cut.
How Cherry Bombe uses email to make customers smile
Email technology is helping Cherry Bombe consistently produce relevant, original content that increases audience retention.
Customer Stories: Getting started with the Agile Marketing Navigator
Agile use of Customer Stories gets all members of the team on the same page for the work that needs to be done.
Personalize each digital customer experience
Create intelligent, personalized e-commerce search and discovery experiences.
Almost half of consumers are consciously spending less
A new survey from LoopMe finds consumers cutting their spending and highly in favor of working from home.
Why we care about retail media networks
One-quarter of retailers are generating more than $100 million in revenue from their media networks.
The top 10 immersive campaigns to learn from
Check out ten imaginative, immersive campaigns using extended reality (XR) to deliver impactful messaging.
Email marketing webinar: Find the right platform
Maximize marketing spend and email deliverability with one service provider.
3 things to know about the American Data Protection and Privacy Act
A quick guide to the ADPPA as currently drafted. It might change, of course, and it's not guaranteed to pass.
A look at martech investment and innovation
Roughly the same number of companies/products enter and exit the market each year.
Managing the unpredictable: Getting marketing, sales and operations aligned
Supply chain uncertainty requires marketing, sales and operations to align despite differing goals and incentives.
Webinar: Marketers’ secrets to overcoming challenges
Tune in to this panel to get key findings from MarTech's survey.
Most marketers don’t expect ad spend drop until next year
While predictions are positive, not all actual earnings are following the plan.
Project and Workflow Management
Winning the martech procurement process
Making life easier for executive assistants will also make it easier for you.
Spreadsheets remain critical for marketers
An astounding 80% of marketers say spreadsheets remain "critical" to their work.
How Under Armour’s Curry Brand shoes are taking off in the metaverse
What marketers can learn from Under Armour’s roadmap for “NF3s.”
Managing the unpredictable: The inventory conundrum
Too much inventory or too little? What matters is striking the balance that will keep the customer satisfied.
24 questions to ask ABM vendors before signing the contract
Plus 15 questions to ask customer references, preferably in a business similar to your own.
Webinar: The genius behind QR-code marketing
Tune in and change the way you think about QR opportunities.
Mobile leads growth in the expanding in-game advertising industry
Mobile gaming ad spend is 3.2 times bigger than console.