Digital advertising braces for signal loss and Privacy Sandbox
IAB Tech Lab CEO Anthony Katsur calls for ‘Great Reset’ for ad industry facing epic changes to addressability and managing consumers' privacy.
More from MarTech: Page 2
Adobe: Enhancements to B2B and CDP offerings
There was product news for B2B marketers at Adobe Summit around Marketo and Journey Optimizer, as well as enhancements to Real-Time CDP.
Future-proofing martech strategies against macro forces
Martech doesn't exist in a vacuum. Stay ahead by considering macro factors that impact marketing strategies.
Why influencer marketing is critical in B2B
Get actionable tips for finding industry experts, ensuring value alignment and amplifying influencer content across channels.
A CDP is a powerful tool — Here’s how to make it work for you
CDPs govern data collection, data unification, data activation and data insights. The right CDP sets you up for generative AI success.
Marketing artificial intelligence (AI)
Retargeting campaigns to acquire new customers: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to use retargeting to acquire new customers.
How to reach gamers and understand gaming experiences: IAB PlayFronts
As the gaming industry matures, there are new ways for marketers to reach gamers where they are.
Beyond attendance: Unlocking B2B growth with event-led strategies
Event-led growth is revolutionizing B2B event planning and execution, leading to higher engagement and measurable results.
Privacy plus personalization: The new frontier of digital advertising
Brands are adapting digital marketing for the privacy-first era through storytelling, consent-based personalization and more.
What Google’s Privacy Sandbox means for the app ecosystem
Privacy Sandbox raises challenges for advertising on Android devices that are quite different from the challenges presented to the Chrome browser.
Marketing artificial intelligence (AI)
Adobe GenStudio: 3 key questions answered
Perhaps the most attention-grabbing announcement at Adobe Summit was GenStudio, an AI-powered workspace for business users. Let's dig deeper.
5 ways to evolve agile marketing for real business results
Organizations thriving with agile practices are applying these five tips to achieve meaningful outcomes that align with their unique needs.
Marketing artificial intelligence (AI)
Unlocking the potential of synthetic data: A business game-changer
Understand the potential applications and limitations of generating synthetic data using AI models.
Marketing artificial intelligence (AI)
AI in marketing: Examples to help your team today
It's not a question of 'if' AI will deliver value for your team, but 'where.' Here are areas and functions to consider.
Google testing tools to provide more personalized shopping experiences
The tech giant is experimenting with new product discovery elements, including generative AI for product search and virtual try-on technology.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: March 28
86% of startup founders say AI is helping their company's GTM strategy, according to a new HubSpot report.
Data-driven content: The key to connecting with healthcare consumers
This approach puts the healthcare consumer first, building loyalty through transparent, educational content that simplifies complex topics.
How marketers are investing in games: IAB PlayFronts
IAB releases new study and guidelines at its third annual advertising and technology event as 40% of gaming advertisers intend to increase budgets.
Adobe continues to roll out genAI capabilities across its platform
Adobe continues to weave generative AI into applications across its platform in a series of new product announcements.
Marketing artificial intelligence (AI)
How to make sure your data is AI-ready
Use these practical tips to prepare your customer data so you can make the most of artificial intelligence.
24 questions to ask identity resolution vendors during a demo
Identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.
Maximizing your B2B spend: Is account-based marketing worth it?
ABM promises precise B2B targeting, but is it right for you? Learn the pros, cons and key considerations for implementing ABM effectively.
Marketing artificial intelligence (AI)
10 ChatGPT prompts for digital marketers
Get best practices for interacting with AI and learn how to leverage it to boost productivity, creativity, and strategic thinking.
Job dissatisfaction up sharply: The 2024 MarTech Salary and Career Survey
Dissatisfaction rose as time, talent and budget became harder to find and expectations to show ROI increased.
Beyond multichannel and omnichannel: Understanding the optichannel approach
Here’s how optichannel and omnichannel approaches complement each other to maximize customer engagement.
Turn data into meaningful customer moments with Salesforce
Unify customer data into a single view to drive true personalization without relying on third-party tracking.
Harnessing martech insights: A roadmap to customer-centric business strategies
How to integrate martech insights across your organization and unlock opportunities and competitive advantage.
Marketing artificial intelligence (AI)
Social media KPIs and frequency: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: the best KPIs and optimal frequency for social media.
MarTech Salary and Career Survey: More promotions and more layoffs
Overall, the median salary of men is 35% more than the median salary of women. At director and up, women earn 5% more than men.
Google SGE a top threat to brand and product search terms, study finds
Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time.
5 secrets to cross-functional collaboration in marketing
Learn how leading organizations break down silos, promote knowledge sharing and create a culture of transparency for optimal operations.
3 keys for better email engagement in Gmail
Obsessing over inbox placement won’t move the needle. Focus on segmentation, respecting customer preference and getting buy-in for email.
EU launches investigations of Alphabet, Apple and Meta
The first allegations of non-compliance with the Digital Markets Act target three tech giants.
Ethical marketing in the age of hidden fees and deceptive pricing
Marketing must benefit businesses, consumers and society by promoting accountability, transparency and genuine connections.
Transforming content marketing lifecycles with AI
Here’s how AI impacts content marketing by enhancing every stage of the lifecycle, from research and idea generation to creation, distribution and analysis.
How Beef ‘O’ Brady’s streamlines customer experience
The family restaurant chain uses PAR Technology to bring together ordering, dining in, loyalty perks and data.
DOJ lays siege to Apple’s walled garden
The DOJ has filed a lawsuit against Apple alleging antitrust violations related to the iPhone ecosystem. Update: Statement by Apple.
Laying the groundwork for AI in MOps: How to get started
A framework for infusing AI into marketing operations, from defining goals, assessing tech stack and building teams.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: March 21
We are using AI to detect AI-generated content, AI to generate content that will avoid AI-detectors and AI to review the work of AI researchers.
Marketo March 2024 release: Focus on Dynamic Chat Conversation Flow
March brings new Conversational Flow updates for better targeting, plus new metadata accessible via the REST API.