Marketing Day: How To Optimize Your Payment Process, EU Approves Facebook’s WhatsApp & More
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Foot Locker Presents The Horse With Harden Challenge Horse. No, not the creature you ride – the game you play with your friends that requires one player to match the basketball shot […]
Amy Gesenhues on October 3, 2014 at 4:04 pm | Reading time: 7 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Foot Locker Presents The Horse With Harden Challenge
Horse. No, not the creature you ride – the game you play with your friends that requires one player to match the basketball shot of another. Foot Locker arranged a game of HORSE with Houston Rockets player James Harden. But it wasn’t just your typical game of HORSE in which one NBA star tries to one-up the other. Rather, […] - Google Dynamic Remarketing Ads Rolling Out To All Advertisers
Back in June, Google launched dynamic remarketing for retailers in on the Google Display Network and said it was testing the ads in the travel and education verticals. This week, the company announced dynamic remarketing is rolling out across all verticals including education, hotels, flights, real estate and more. Dynamic remarketing (or retargeting) ads that […] - Show Me The Money! 6 Steps To Optimizing Your Payment Process
A smooth, seamless and convenient payment process is key to maximizing conversions. - Your Health On Facebook? Report Suggests The Company Will Create Heathcare Communities & Wellness Apps
Facebook is looking to get into the healthcare business, according to a report today by Reuters. Citing three unnamed “people familiar with the matter,” Reuters said the social network is exploring the creation of online “support communities” to connect Facebook users suffering from various illnesses and new “preventive care” applications to help people improve their […] - SEMPO Announces Call For “Search Congress” To Draft Search Engine Marketing Code Of Ethics
Search engine marketing organization SEMPO announced a call for search engine marketers to participate in a proposed “Search Congress” to create and enforce a search engine marketing code of ethics for North America. According to the announcement, the proposed Search Congress delegates must be nominated by a search engine marketing organization that meets the following […] - These 3 New Technologies Should Keep Marketers Awake At Night
With so many exciting innovations on the horizon, which ones will marketers need to prepare for? Contributor Frederick Vallaeys looks at how technologies will change lives, and marketing. - European Union Approves Facebook’s WhatsApp Acquisition
The European Union’s antitrust authority today approved Facebook’s acquisition of messaging service WhatsApp, clearing the way for the social network to complete its $19 billion cash and stock transaction. “We have carefully reviewed this proposed acquisition and come to the conclusion that it would not hamper competition in this dynamic and growing market,” EU antitrust […] - No More Promiscuous Newsfeed Experimentation, Facebook Lays Out Research Guidelines
This summer, many Facebook users were appalled that the social networking behemoth had performed psychological research just a few years earlier. The research lead to formal complaints from the Electronic Privacy Information Center (EPIC) and an outcry from users. The uproar didn’t go unnoticed as today Facebook has released a new framework for research that […] - Facebook Mobilizes The Like Button
Previewed at this year’s F8 Facebook developer conference, Facebook has officially rolled out the Like button for iOS and Android mobile app developers. The company said that developers had been asking for the feature for some time. According to the company’s blog post: People using a mobile app can directly Like the app’s Facebook Page, […] - Up Close @SMX East: What I Wish CMOs Knew About Search Marketing
Ever wish C-Level execs had a clue about search marketing? Here are the things to educate them about.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Bing Starts Showing Full Song Lyrics Right In Search Results
- Reaction: What SEOs Think About Facts & Answers Showing In Google Search Results
- Measuring PPC Account Efficiency Vs. Volume: A Case Study
- Google: More First Page URLs In Search Results Are HTTPS Relative To The URLs On The Web
- Pinterest SEO: 7 Tips From A Pinterest Engineer [#SMX]
- Google SafeSearch For Schools Now Supports HTTPS
- Technology, Complacency, Innovation & Ad Targeting: Key Takeaways From Google@Manchester
- SEO Organizations Call For “Search Congress” To Create & Enforce Search Marketing Code Of Ethics
- SMX East 2014 Day Three Live Blog Coverage
Online Marketing News From Around The Web:
Analytics
- 3 Ways to Use Analytics to Increase Your Ecommerce Conversion Rates, blog.kissmetrics.com
Blogs & Blogging
- How A Single-Topic Blog Can Pave Your Way!, www.famousbloggers.net
- I’ve Seen the Future of Blogging. And I’m Inspired, www.jeffbullas.com
- This Year’s Top 40 Blog Tips, fizzle.co
Business Issues
- Google Working on Large-Scale Video Displays, Wall Street Journal
- Verizon Names J. Crew Executive to New Role of CMO, adage.com
- Yahoo CEO Marissa Mayer: We need to move faster, digiday.com
Content Marketing
- 3 Content Marketing “Best Practices” You DON’T Need, www.searchenginejournal.com
- 7 Popular Content Marketing Myths You Need to Stop Following, www.quicksprout.com
- How to Create Compounding Brand Value Like a True Dividend Investor, www.ryanhanley.com
- Moving the Dial with Curated Content, www.searchenginejournal.com
- My 5 Favorite Ways to Reuse and Distribute Content, relevance.com
- Why Fewer People Are Using Content Marketing and Why It’s Good News, contentmarketinginstitute.com
- Why Your Small Business Needs Content Marketing, www.leapfroggr.com
Conversion Optimization
- Is Adblock Plus Killing Your Conversions?, blog.kissmetrics.com
- Mapping Content to Conversion: a Winning Strategy, relevance.com
- What colors work best on your website? Which ones will increase the chance of conversions?, www.imageworkscreative.com
Copywriting, Design & Usability
- How to Make Sense of all the UX Industry Jargon, usabilitygeek.com
- Icons Of Digital Design, www.smashingmagazine.com
- The Difference Between Copywriting & Content Marketing, www.searchenginepeople.com
Domaining
- Analyst: new TLDs to hit $500 million in 3 years, domainnamewire.com
Ecommerce
- Best Hours to Target Black Friday and Cyber Monday Shoppers Online, www.dexmedia.com
- How to Craft a Shopping Experience That Beats the Web, adage.com
- Retailers Should Put ‘Connected Shoppers’ at the Center, adage.com
Email Marketing
- Johnathan Barnes on Why Email Ads Are an Untapped Revenue Goldmine, www.silverpop.com
General Internet Marketing
- 8 discoveries from our marketing technologist survey, Chief Marketing Technologist Blog
- Which Emerging Markets Are Marketers Eyeing?, www.emarketer.com
Mobile/Local Marketing
- A TV retailer aims to expand its reach with an interactive mobile app, www.internetretailer.com
- Apple to Hold iPad Event on October 16, recode.net
- Discover bumps up mobile offers for holiday shoppers, www.mobilecommercedaily.com
- Google planning to launch own mobile messaging app similar to WhatsApp, economictimes.indiatimes.com
- Why Entrepreneurial Publishing is Catching Fire in Local Digital, streetfightmag.com
Reputation Management
- How To Make Yourself Disappear Online?, www.iblogzone.com
Social Media
- 50 Top PR Pros to Follow on Twitter, www.vocus.com
- 9 Ideas to Create ReTweet-Worthy Tweets, www.mashbout.com
- Anatomy of a GOP hashtag smackdown, digiday.com
- Facebook lays down new rules for social media researchers, www.marketingpilgrim.com
- Facebook Messenger Is the Top Messaging App in the U.S., allfacebook.com
- Facebook’s Guide for Agencies, allfacebook.com
- Facebook, Twitter, Instagram, Pinterest, Vine: Social Media Marketing Cheat Sheet, www.mediabistro.com
- How Publishers Are Crafting Their Ello Strategy, contently.com
- How Successful Marketers Use Pinterest to Drive Conversions (And How You Can Too), unbounce.com
- How to Deal With a Social Media Disaster, www.mediavisioninteractive.com
- How To Use Facebook To Make Money Online, www.johnchow.com
- Managing a Facebook Page with 7 Million Fans, www.convinceandconvert.com
- Social Media Management: How to Measure Social Media ROI, www.bluefountainmedia.com
- The 20 Most Popular Brands On Twitter, www.mediabistro.com
- The Top Social Channels Worldwide, www.mediabistro.com
- This Little Trick Will Massively Boost Your Facebook Clickthroughs, blog.seoforsite.com
Video
- 50 Places to Repurpose Your Web Conferences as Video Content, growmap.com
- Advertisers spending more on online video despite viewability concerns, econsultancy.com
- Facebook Top Social Network For Personal Video Sharing, www.reelseo.com
- How to Grow Your YouTube Channel, www.socialmediaexaminer.com
- How to make funny brand videos that don’t suck, digiday.com
- So Starbucks Is Really Good at Instagram Videos, Too, www.adweek.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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