Marketing Day: How To Optimize Your Payment Process, EU Approves Facebook’s WhatsApp & More

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Foot Locker Presents The Horse With Harden Challenge Horse. No, not the creature you ride – the game you play with your friends that requires one player to match the basketball shot […]

on October 3, 2014 at 4:04 pm | Reading time: 7 minutes
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Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Foot Locker Presents The Horse With Harden Challenge
    Horse. No, not the creature you ride – the game you play with your friends that requires one player to match the basketball shot of another. Foot Locker arranged a game of HORSE with Houston Rockets player James Harden. But it wasn’t just your typical game of HORSE in which one NBA star tries to one-up the other. Rather, […]
  • Google Dynamic Remarketing Ads Rolling Out To All Advertisers
    Back in June, Google launched dynamic remarketing for retailers in on the Google Display Network and said it was testing the ads in the travel and education verticals. This week, the company announced dynamic remarketing is rolling out across all verticals including education, hotels, flights, real estate and more. Dynamic remarketing (or retargeting) ads that […]
  • Show Me The Money! 6 Steps To Optimizing Your Payment Process
    A smooth, seamless and convenient payment process is key to maximizing conversions.
  • Your Health On Facebook? Report Suggests The Company Will Create Heathcare Communities & Wellness Apps
    Facebook is looking to get into the healthcare business, according to a report today by Reuters. Citing three unnamed “people familiar with the matter,” Reuters said the social network is exploring the creation of online “support communities” to connect Facebook users suffering from various illnesses and new “preventive care” applications to help people improve their […]
  • SEMPO Announces Call For “Search Congress” To Draft Search Engine Marketing Code Of Ethics
    Search engine marketing organization SEMPO announced a call for search engine marketers to participate in a proposed “Search Congress” to create and enforce a search engine marketing code of ethics for North America. According to the announcement, the proposed Search Congress delegates must be nominated by a search engine marketing organization that meets the following […]
  • These 3 New Technologies Should Keep Marketers Awake At Night
    With so many exciting innovations on the horizon, which ones will marketers need to prepare for? Contributor Frederick Vallaeys looks at how technologies will change lives, and marketing.
  • European Union Approves Facebook’s WhatsApp Acquisition
    The European Union’s antitrust authority today approved Facebook’s acquisition of messaging service WhatsApp, clearing the way for the social network to complete its $19 billion cash and stock transaction. “We have carefully reviewed this proposed acquisition and come to the conclusion that it would not hamper competition in this dynamic and growing market,” EU antitrust […]
  • No More Promiscuous Newsfeed Experimentation, Facebook Lays Out Research Guidelines
    This summer, many Facebook users were appalled that the social networking behemoth had performed psychological research just a few years earlier. The research lead to formal complaints from the Electronic Privacy Information Center (EPIC) and an outcry from users. The uproar didn’t go unnoticed as today Facebook has released a new framework for research that […]
  • Facebook Mobilizes The Like Button
    Previewed at this year’s F8 Facebook developer conference, Facebook has officially rolled out the Like button for iOS and Android mobile app developers. The company said that developers had been asking for the feature for some time. According to the company’s blog post: People using a mobile app can directly Like the app’s Facebook Page, […]
  • Up Close @SMX East: What I Wish CMOs Knew About Search Marketing
    Ever wish C-Level execs had a clue about search marketing? Here are the things to educate them about.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

Ecommerce

Email Marketing

General Internet Marketing

Mobile/Local Marketing

Reputation Management

Social Media

Video

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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