Ooyala, TubeMogul Partner On New Premium Video Programmatic Marketplace
Videoplaza ad management platform will be integrated into TubeMogul video ad software.
Ooyala and TubeMogul have partnered — via Ooyala-owned Videoplaza — to develop a premium video programmatic marketplace.
The integration of services will allow brands and marketers using TubeMogul’s video advertising software to access Videoplaza’s inventory of premium video publishers, broadcasters and operators. From the news release:
Together, TubeMogul and Videoplaza are building a secure, trusted and transparent programmatic marketplace for TubeMogul’s globally recognized customers to buy high-quality online TV inventory directly, or via private networks, from Videoplaza’s customers. Representing more than half of Europe’s top broadcasters, Videoplaza customers now have access to additional income from the highest quality of campaigns that are relevant to their audiences and complimentary to their content, strengthening CPMs and creating a profitable value-add to their sales strategy.
“TubeMogul has done a phenomenal job creating innovation in this space — their product suite and customer base are a testament to that — and we’re thrilled to integrate our services to accelerate efforts to bring mighty TV budgets to all digital screens,” says Maria Flores, vice president, programmatic for Videoplaza.