Only 14% Of U.S. Teens Say Facebook Is Most Important, But Nearly Half Still Use It
Fewer teenagers pick Facebook as the top social network according to Piper Jaffray survey. Even so, 47% still use it.
Another day, another survey about American teens’ use of social media. The latest, released today by investment bank Piper Jaffray, sounds like bad news for Facebook: only 14% of U.S. teenagers pick the social network as the most important social network.
And that percentage is slipping, according to Piper Jaffray, which releases its “Taking Stock With Teens” survey twice a year. In the spring of 2013, 33% of teens surveyed cited Facebook as most important. Last year it was 23%.
Instagram, owned by Facebook, was the top choice of 32%. About 24% picked Twitter as most important; Snapchat, new to the survey question, was the choice of 13%, narrowly trailing Facebook in fourth place.
But it’s far from clear that teenagers are abandoning Facebook. Last week, the Pew Research Center released a survey that indicated that the network remains the No. 1 social media choice for U.S. teens, with 71% of those ages 13 to 17 using it.
Piper Jaffray, which didn’t release the age range of its 6,200-person sample (other than to say the average age was 16), noted that 47% of they teens it surveyed said they use Facebook. That figure is 2 percentage points higher than the Spring of 2014. (Seventy-five percent of teens say they use Instagram and 68% use Snapchat.)